As Google works to keep up with OpenAI and other AI competitors, the search engine giant is unveiling its powerful Gemini AI solution. This tool will power various Google solutions, including Google Search, Ads, enabling a deeper understanding of all types of media, including text, code, image, audio, and video.
With it will come the future of online interaction, but you might not be familiar with this AI model or what it’s all about.
So, what is Google Gemini, and what does it mean for your digital marketing efforts? Our team of experts takes a look.
Here, we’ll break down what this solution is, its many potential applications, and what you can use it for when optimizing your marketing campaigns in Google.
What You’ll Learn
- What is Google Gemini
- Google Gemini’s Three Different Variants
- Google Gemini’s Impacts on Technology
- Google Gemini’s Impact on the Search Experience and SEO
- Applications of Google Gemini
- Google Gemini vs. ChatGPT
- AI Safety
Our Expert Thoughts on Google Gemini
As Senior Content Manager, I’m excited to see what the future holds for AI and its understanding of all types of content. Google Gemini, along with other AI tools, can make content creation and optimization far easier without completely erasing humans from the equation.
This new tool can simplify code creation, help search for the most relevant reference materials like scientific papers, generate images and function as a robust tool with seemingly endless capabilities. Ultimately, I see Google Gemini AI as a potentially great collaborative solution that can revolutionize marketing and optimize efficiency.
Action Item: Use Gemini to guide your content strategy. Harness its power to assist with everything from content ideation and research to summarization and keyword optimization. I believe working in collaboration with people, not instead of them, is the key to success with AI.
Businesses must do what they can to optimize in favor of Google Gemini. In the process, you must create highly relevant content that people find helpful and adopt a user-centric mindset when attempting to optimize SEO content, ad copy, and other types of content. Maximize your visibility online by focusing on the very people you want to target, not search engines.
With Google Gemini by your side, you can see a significant improvement in your marketing strategies as you build more compelling content and connect with audiences more effectively.
What is Google Gemini?
Google Gemini is the latest development to come from Google DeepMind. Gemini is an AI solution comprising several large-language models (LLMs) that is Google’s most capable model to date.
Google Research and other Google teams worked with Google DeepMind to develop this solution, which has the power to change all types of online interactions and tasks based on Google products and services.
Specifically, Google Gemini is so impressive because of its deep and arguably even more human level of understanding of how content works. It understands advanced reasoning and coding, logic, text, and other aspects of the online world, making it a potentially invaluable asset for businesses and users alike.
In fact, according to one recent Google report, Gemini Ultra is the first AI model to outperform human professionals in Massive Multitask Language Understanding (MMLU), which is among the most widely used testing methods for gauging AI’s problem-solving capabilities and knowledge.
Google Gemini’s Three Different Variants
Depending on the application, Google will use three different variants, with the first two listed here already available for widespread use:
Google Gemini Nano
This model of Google Gemini AI is the most efficient model available, but it’s also the least powerful. It’s intended for mobile device applications and works with the Pixel 8 Pro app, but Android developers can apply to preview this model on mobile devices.
It is available in two main sizes, including Nano-1 with 1.8 billion parameters and Nano-2 with 3.25 billion parameters.
Google Gemini Pro
Google Gemini Pro is the second tier of Google DeepMind’s Gemini solution. This level operates using Google’s data centers to work with various Google tools, including Google’s chatbot Google Bard, Chrome, Duet AI, Google Generative Search, and Google Ads.
As of December 13, anyone with Google’s machine learning tool Vertex AI can use this version of Gemini, along with those using Google’s Generative AI developer suite.
Google Gemini Ultra
This solution is the most powerful of Google’s latest models, with Google’s technical report showing just how powerful it really is.
This level can understand information applied to complex topics, whether looking at text, code, video, or audio content.
According to the report, Gemini Ultra is the first AI tool to outperform people in MMLU tests. These tests measure problem-solving capabilities and real-world knowledge across a range of topics, including math, ethics, history, and physics. As a result of this performance, Gemini can think before answering questions, providing the most relevant, helpful answers.
Additionally, Gemini Ultra outperformed leading AI models using the new Massive Multi-discipline Multimodal Understanding and Reasoning (MMMU) benchmark, scoring an impressive 59.4%. This benchmark assesses the performance of LLMs’ use of deliberate reasoning to complete multimodal tasks. Not only did Gemini do better than leading models, it did so without any help from object character resistance, Google says.
If you want to use Google Gemini AI to your advantage, it’s best to incorporate this tool and its updates as they progress. You should use Gemini’s variants to help your business get and stay ahead of competitors who are neglecting to keep up with this invaluable tech.
Google Gemini’s Impacts on Technology
Based on the capabilities of Google’s new AI model, experts are considering it instrumental in the generative AI boom.
While there are understandable fears about AI, I remain optimistic in thinking this could be part of a wave of helpful tools that won’t harm us so much as help us. The key is how Google manages it and how we use it.
When used the right way, Google Gemini could be a solution that does a lot of good in the long run. Google is also taking steps to show just how safe Gemini is and alleviating some fears around its potential development.
Google Gemini’s Impact on the Search Experience and SEO
Gemini will have a huge impact on the Google Search experience and search engine optimization in general as it caters to users more effectively, but is Google Gemini available? If so, for which tools?
Google Gemini is available for various Google products, including Search, along with Ads, Duet AI, and Chrome. When Google tested the tool in Search, the company found that it led to a 40% reduction in latency in English for users in the U.S., meaning Gemini significantly accelerated users’ Search Generative Experience (SGE).
In addition, Gemini can search and filter information from expansive datasets, enabling it to deliver top-quality information to users. The results people find in Google Search are subsequently highly relevant, accurate, and personalized to deliver a superior user experience in any language.
On the business side, you can use Google Gemini AI to develop better SEO campaigns through improved keyword research to optimize your website and better target your audiences. Want to build a high-quality keyword list? No problem! Just let Gemini help as it builds a list of high-volume and relevant terms based on the content you want to write and the people you want to reach.
Another business use for Gemini is in content ideation. Just look at YouTuber Mark Rober’s example, wherein the former NASA engineer produced a video about making the perfect paper airplane with the help of Gemini Pro-powered Google Bard. Using the Gemini model, Bard was able to advise Rober on the perfect material for paper planes (which is foamboard, not paper), along with how to design the most aerodynamic plane and how to structure his video based on his formula.
Applications of Google Gemini
Review Information & Answer Questions About Visual Media
One use for Gemini is the ability for users to upload photos and videos to Google and have Gemini review their information. In the process, Google can answer questions about the image or footage, including drawings, music, math, and more.
For example, in the healthcare space, users might upload a photo or video of a particular medical device. Based on the information that’s available online about the device, users can learn more about how it works, its uses, and its safety.
In automotive applications, people could learn about a specific auto part and its function, along with where to find the best replacements in their area.
Businesses in these and other industries could provide information that helps people find them when searching for information about an image or video subject.
Interpret Intent and Emotions from Drawing and Other Visuals
Another impressive capability of Google Gemini is the ability to infer emotions or intent behind still and moving images.
An example of this would include hand movements, which Gemini interprets correctly as a game of Rock, Paper, Scissors in a test video.
Businesses may be able to use this to facilitate better customer communication—can you imagine if someone must communicate with sign language online through a video call without an interpreter? Gemini could help seamlessly translate this visual language to help people communicate their wants and needs.
Generate Images, Videos, Animations and Other Visuals
While Gemini is currently incapable of doing so, seeing as Google has been late to the game with AI image generation, Bard will eventually have this capability.
Eventually, using Gemini and Bard together, you will be able to create unique images, videos, animations, and other types of visual content by giving it highly specific prompts.
While the ethics of AI-generated images are arguably in question, there are ethical ways for businesses to use this tool. For instance, an eCommerce brand may want to create videos showcasing new product lines. In this case, the company may use AI tools to help animate still product images, rotating them or otherwise giving them motion for use in a video presentation.
Process and Interpret Raw Audio, Translate, and More
Google Gemini is also capable of processing and interpreting audio content of all kinds, enabling it to interact with it in different ways.
For instance, someone might hear their car making a noise, leading the person to record the audio on a mobile device. Gemini may then be able to interpret what this sound means based on comparable audio samples out there. In turn, Gemini could help come up with a potential diagnostic and recommend visiting a local mechanic in the area who could formally diagnose and address the issue.
Google could also translate audio spoken in another language, either in audio or text format, facilitating better communication between two or more people.
Simplifying Coding in Multiple Languages
Yet another capability you get with Gemini is the ability to handle coding challenges with simplicity.
Using AlphaCode 2, you can generate code in several programming languages, and Gemini can either interpret or explain code to users.
It’s also possible for Gemini to work with tool-use, Search, and other solutions to develop powerful reasoning systems, which could significantly improve problem-solving capabilities on your end.
This application could be invaluable when coding a new app, for example, helping you create a smooth user experience for users.
Analyze Large Datasets, Pull Data, and Update Information
If you need to go through tons of documents and data to find relevant information or make any necessary updates, Gemini has your back here, too.
Gemini can look through massive databases, pull specific pieces of information from relevant sources, and help you make updates as information changes.
For example, medical professionals may need to update health information on their website as developments change, such as information about a newly discovered disease or condition. Gemini could go through many research papers, studies, and journals to find the most accurate information based on what the medical industry knows at the moment.
One specific application involving this was the use of Gemini to look at an overwhelming 200,000 scientific papers, pull and interpret data from them, and update graphs based on the data. This entire process took place over a lunch break, illustrating precisely how powerful this solution is for simplifying data analysis.
Google Gemini vs. ChatGPT
Although Google faces stiff competition in the AI industry, Gemini is a leader against popular models like OpenAI’s ChatGPT, including its latest iteration, ChatGPT-4.
Compared to OpenAI’s multimodal LLM, Gemini is considerably more powerful. Specifically, Gemini Ultra outperformed GPT-4 in multiple areas based on Google’s data.
Based on the report from Google, Gemini did better than GPT-4 in every area except one: “HellaSwag reasoning,” which is essentially common sense reasoning that AI uses to complete basic tasks.
Otherwise, Gemini Ultra performed impressively well against GPT-4 and outperformed in the areas of MMLU, reasoning, math, and code.
Meanwhile, Gemini Pro is more capable than GPT-3.5 (OpenAI’s free version of GPT) and other similar inference-based models.
Of major concern is AI safety, as people worry about AI becoming too powerful to the point where it causes harm to society as a whole.
Thankfully, Google has certain principles in place that aim to prevent Gemini and other AI developments from becoming dangerous.
These principles include:
- Being socially beneficial by focusing on solutions that help rather than hinder human capabilities.
- The elimination and prevention of unfair biases in AI algorithms that could otherwise lead to discrimination.
- Rigorous safety tests to avoid inadvertently developing or releasing solutions that cause harm, including the most comprehensive safety evaluations used for testing Gemini.
- Ensuring AI is subject to human control and direction.
- Protecting people’s privacy when using Google AI solutions.
- Adhering to the highest scientific standards, including those in the fields of medicine, biology, and environmental science.
- Working to mitigate the abusive use of Gemini and other AI solutions by malicious or negligent parties.
In testing its AI to ensure safety, Google also deploys top-tier adversarial testing techniques, including Real Toxicity Prompts that diagnose content safety issues by looking at a set of 100,000 prompts with different levels of toxicity.
As a result, Gemini should remain a safe solution for the foreseeable future as Google works to ensure AI safety.
Use Google Gemini to It’s Full Potential
With this guide to Gemini and Google AI, I hope you have a better idea as to how it works and why you should implement it for your business. Whether you optimize your website to appeal to it or create content with its help, connecting with this tool can be of huge benefit to your brand.
If you need some help with optimizing your site and fully utilizing AI solutions, turn to the experts here at Ignite Visibility. We can assist you with everything from AI-assisted content optimization to optimizing for search and ad creation. We’ll also work with you to develop a complete digital marketing strategy based on your unique needs.
At Ignite, we can:
- Help you optimize content to connect with audiences through Google Search and other platforms
- Develop high-quality content that attracts and converts audiences
- Measure the performance of your digital marketing efforts and continually optimize based on these results
If this sounds good to you, reach out to the Ignite Visibility team today and discover how we can help your business grow online.