Google is never one to be behind the trends, so, when other AI tools started hitting the market, Google’s Gemini AI solution wasn’t far behind. This new tool claims to power various solutions, including Google Search and Google Ads, so digital marketers should take notice of it.
So, what is Google Gemini? How does it work and how will it affect your work as a digital marketer? In this blog, Erik Hyrkas, a Senior Content Manager, will answer those questions and more.
What You’ll Learn
- The Origins of Google Gemini
- What is Google Gemini?
- Google Gemini’s Three Different Variants
- Gemini’s New App & Its Abilities
- Google Gemini’s Impacts on Technology
- Google Gemini’s Impact on the Search Experience and SEO
- Applications of Google Gemini
- Google Gemini vs. ChatGPT vs. Copilot
- AI Safety and Landscape
Our Expert Thoughts on Google Gemini
I’m excited to see what the future holds for AI and its understanding of all types of content. Google Gemini, along with other AI tools, can make content creation and optimization far easier without completely erasing humans from the equation.
Google Gemini claims to better understand topics by recognizing and understanding text, images, and audio simultaneously. It also offers advanced coding opportunities and can take on more complex tasks than previous versions of other AI bots.
While I do see Google Gemini as a game-changer in the world of content creation. However, I don’t say that because I think it will be able to complete all tasks better than humans. If anything, I think that it will make tasks easier for humans to accomplish.
Action Item: View Google Gemini as another tool in your content creation toolbox. Use it to guide your content strategy. Harness its power to assist with everything from content ideation and research to summarization and keyword optimization. I believe working in collaboration with people, not instead of them, is the key to success with AI.
To ride this new wave of AI tech, I am a strong believer that businesses should do what they can to optimize in favor of Google Gemini. In the process, you must create highly relevant content that people find helpful and adopt a user-centric mindset when attempting to improve SEO content, ad copy, and other types of content. Maximize your visibility online by focusing on the very people you want to target, not search engines.
With Google Gemini by your side, you can see a significant improvement in your marketing strategies as you build more compelling content and connect with audiences more effectively.
The Origins of Google Gemini
Google Gemini originally started as Bard, the first AI solution Google developed to compete with OpenAI’s ChatGPT. When it rolled out in March 2023, it was simply meant to be a conversational tool. It was limited to understanding information in text format only, giving it a small data set to draw from. Google quickly realized that AI companies were developing their tools quickly and, if it wanted to compete in this arena, it needed to up its game.
Enter Google Gemini.
Designed to be a significant upgrade from Bard, Gemini can analyze and understand text, images, and auditory information. Since it has more data to pull from, it has a better understanding of language, dialects, and the world as a whole. It is an incredible tool for content creation and SEO strategy. It also has more advanced functions than Bard, including coding and strategy capabilities, and the ability to entertain more detailed conversations.
Another thing Gemini has that Bard did not is a mobile app. Now, Google users in more than 230 countries and territories can access the power of AI through the Gemini Google app.
What is Google Gemini?
Google Gemini is an AI solution from Google DeepMind. This tech giant’s latest development comprises several large-language models (LLMs), making it Google’s most capable model to date.
In working with Google Research and other Google teams, Google DeepMind developed a solution that has the power to change all types of online interactions and tasks based on Google products and services.
Specifically, Google Gemini is impressive because of its deep and arguably even more human level of understanding of how content works. It understands advanced reasoning and coding, logic, text, and other aspects of the online world, making it a potentially invaluable asset for businesses and users alike.
In fact, according to one recent Google report, Gemini Ultra is the first AI model to outperform human professionals in Massive Multitask Language Understanding (MMLU), which is among the most widely used testing methods for gauging AI’s problem-solving capabilities and knowledge.
Google Gemini’s Three Different Variants
Depending on the application, Google will use three different variants, with the first two listed here already available for widespread use:
Google Gemini Nano
This model of Google Gemini AI is the most efficient model available, but it’s also the least powerful. Nano can be accessed through Android devices such as Google’s Pixel 8 Pro and the Samsung S24 Series. Users need to download the Google AI Edge SDK for Android to use the app.
Google Gemini Pro
Google Gemini Pro is the second tier of Google DeepMind’s Gemini solution. This level operates using Google’s data centers to work with various Google tools, including Google’s chatbot (Google Bard), Chrome, Duet AI, Google Generative Search, and Google Ads.
Google claims it’s the “best model for scaling across a wide range of tasks.” It is available on iPhones with iOS 16 and up, as well as non-folding Android phones and Samsung and Pixel foldables running Android 12 and up.
As of February 2024, Google released Gemini 1.5 Pro, which they call the next generation of Gemini Pro. To access it, users will need to sign up for a Gemini Advanced subscription.
Google Gemini Ultra
This solution is the most powerful of Google’s latest models, with Google’s technical report showing just how powerful it truly is.
This level can understand information applied to complex topics, whether looking at text, code, video, or audio content.
According to the report, Gemini Ultra is the first AI tool to outperform people in MMLU tests. These tests measure problem-solving capabilities and real-world knowledge across a range of topics, including math, ethics, history, and physics. As a result of this performance, Gemini can think before answering questions, and provide the most relevant, helpful answers.
Additionally, Gemini Ultra outperformed leading AI models using the new Massive Multi-discipline Multimodal Understanding and Reasoning (MMMU) benchmark, scoring an impressive 59.4%. This benchmark assesses the performance of LLMs’ use of deliberate reasoning to complete multimodal tasks. Not only did Gemini do better than leading models, it did so without any help from object character resistance, Google says.
If you want to use Google Gemini AI to your advantage, it’s best to incorporate this tool and its updates as they progress. You should use Gemini’s variants to help your business get and stay ahead of competitors who neglect to keep up with this invaluable tech.
Much like Google’s Gemini 1.5 Pro, Gemini Ultra requires a Gemini Advanced subscription. It is only available in English, and users must be at least 18 years of age to access it.
More on Gemini’s New App And Abilities
After seeing the success of Gemini, Google has launched a mobile app. Available on Android and iOS, the app is integrated with other Google apps, like Maps, Gmail, and YouTube.
Although the app is available in more than 150 countries, it is currently only available in English, Japanese, and Korean languages, although that may change soon.
The Gemini app helps users:
- Engage in a back-and-forth conversation
- Ask questions about a surrounding by taking a photo
- Write, translate, and correct grammar
- Develop plans for activities
- Summarize topics
- Create outlines, lists, tables, and charts
- Plan trips or build a custom itinerary
- Make calls
- Set alarms
As the technology evolves, we will likely see additional capabilities on the app.
Google Gemini’s Impacts on Technology
Based on the capabilities of Google’s new AI model, experts are considering it instrumental in the generative AI boom.
While there are understandable fears about AI, I remain optimistic that Gemini could be part of a wave of helpful tools that won’t harm us so much as help us. The key is how Google manages it and how we use it.
When used the right way, Google Gemini could be a solution that does a lot of good in the long run. Google is also taking steps to show just how safe Gemini is and alleviate some fears around its potential development.
Google Gemini’s Impact on the Search Experience and SEO
Gemini will have a huge impact on the Google Search experience and search engine optimization in general as it caters to users more effectively, but is Google Gemini available? If so, for which tools?
Google Gemini is available for various Google products, including Search, along with Ads, Duet AI, and Chrome. When Google tested the tool in Search, the company found that it led to a 40% reduction in latency in English for users in the U.S., meaning Gemini significantly accelerated users’ Search Generative Experience (SGE).
In addition, Gemini can search and filter information from expansive datasets, enabling it to deliver top-quality information to users. The results people find in Google Search are subsequently highly relevant, accurate, and personalized to deliver a superior user experience in any language.
On the business side, you can use Google Gemini AI to develop better SEO campaigns through improved keyword research to optimize your website and better target your audiences. Want to build a high-quality keyword list? No problem! Just let Gemini help as it builds a list of high-volume and relevant terms based on the content you want to write and the people you want to reach.
Another business use for Gemini is in content ideation. Just look at YouTuber Mark Rober’s example, wherein the former NASA engineer produced a video about making the perfect paper airplane with the help of Gemini Pro-powered Google Bard. Using the Gemini model, Bard was able to advise Rober on the perfect material for paper planes (which is foamboard, not paper), along with how to design the most aerodynamic plane and how to structure his video based on his formula.
Applications of Google Gemini
Review Information & Answer Questions About Visual Media
One use for Gemini is the ability for users to upload photos and videos to Google and have Gemini review their information. In the process, Google can answer questions about the image or footage, including drawings, music, math, and more.
For example, in the healthcare space, users might upload a photo or video of a particular medical device. Based on the information that’s available online about the device, users can learn more about how it works, its uses, and its safety.
In automotive applications, people could learn about a specific auto part and its function, along with where to find the best replacements in their area.
Businesses in these and other industries could provide information that helps people find them when searching for information about an image or video subject.
Interpret Intent and Emotions from Drawing and Other Visuals
Another impressive capability of Google Gemini is the ability to infer emotions or intent behind still and moving images.
An example of this would include hand movements, which Gemini interprets correctly as a game of Rock, Paper, Scissors in a test video.
Businesses may be able to use this to facilitate better customer communication. For example, can you imagine if someone must communicate using sign language online through a video call without an interpreter? Gemini could help seamlessly translate this visual language to help people communicate their wants and needs.
Generate Images, Videos, Animations and Other Visuals
While Gemini is currently incapable of doing so, seeing as Google has been late to the game with AI image generation, Bard will eventually have this capability.
Eventually, using Gemini and Bard together, you will be able to create unique images, videos, animations, and other types of visual content by giving it highly specific prompts.
While the ethics of AI-generated images are arguably in question, there are ethical ways for businesses to use this tool. For instance, an eCommerce brand may want to create videos showcasing new product lines. In this case, the company may use AI tools to help animate still product images, rotating them or otherwise giving them motion for use in a video presentation.
Process and Interpret Raw Audio, Translate, and More
Google Gemini is also capable of processing and interpreting audio content of all kinds, enabling it to interact with it in different ways.
For instance, someone might hear their car making an odd noise, leading the person to record the audio on a mobile device. Gemini may then be able to interpret what this sound means based on comparable audio samples out there. In turn, Gemini could help come up with a potential diagnostic and recommend visiting a local mechanic in the area who could formally diagnose and address the issue.
Google could also translate audio spoken in another language, either in audio or text format, facilitating better communication between two or more people.
Simplifying Coding in Multiple Languages
Yet another capability you get with Gemini is the ability to handle coding challenges with simplicity.
Using AlphaCode 2, you can generate code in several programming languages, and Gemini can either interpret or explain code to users.
It’s also possible for Gemini to work with tool-use, Search, and other solutions to develop powerful reasoning systems, which could significantly improve problem-solving capabilities on your end.
This application could be invaluable when coding a new app, for example, helping you create a smooth user experience for users.
Analyze Large Datasets, Pull Data, and Update Information
If you need to review a large amount of documents and data to find relevant information or make any necessary updates, Gemini has your back here, too.
Gemini can search massive databases, extract specific information from relevant sources, and help you make updates as information changes.
For example, medical professionals may need to update health information on their website as developments change, such as information about a newly discovered disease or condition. Gemini could go through many research papers, studies, and journals to find the most accurate information based on what the medical industry knows at the moment.
One specific application involving this was the use of Gemini to look at an overwhelming 200,000 scientific papers, pull and interpret data from them, and update graphs based on the data. This entire process took place over a lunch break, illustrating precisely how powerful this solution is for simplifying data analysis.
Google Gemini vs. ChatGPT vs. Copilot
Although Google faces stiff competition in the AI industry, Gemini is a leader against popular models like OpenAI’s ChatGPT, including its latest iteration, ChatGPT-4, and Microsoft’s Copilot.
ChatGPT
Compared to OpenAI’s multimodal LLM, Gemini is considerably more powerful. Based on Google’s data, Gemini Ultra outperformed GPT-4 in multiple areas.
Based on the report from Google, Gemini did better than GPT-4 in every area except one: “HellaSwag reasoning,” which is essentially common sense reasoning that AI uses to complete basic tasks.
Otherwise, Gemini Ultra performed impressively well against GPT-4 and outperformed in the areas of MMLU, reasoning, math, and code.
Meanwhile, Gemini Pro is more capable than GPT-3.5 (OpenAI’s free version of GPT) and other similar inference-based models.
Copilot
In addition to Chat-GPT, we also have to look at Microsoft’s Copilot, formerly known as Bing Chat. Copilot has some pros, such as its ease of use and its ability to make work tasks easier. However, it relies on ChatGPT 4.0 for its language model and has a limit of 30 chats per session and 300 chats per day. It has real-time access to Bing, Microsoft’s search engine, whereas Gemini collects its information directly from Google.
While Bing has its upsides, it’s no secret that Google is the more well-known and used search engine. Copilot, however, is accessible worldwide, including in countries where ChatGPT and Gemini are not. It can also create AI images and be built into Bing’s sidebar. If you’re worried about authenticity and reliability, Copilot has the upper hand here, too, by providing citations for its responses.
AI Safety and Landscape
One thing holding people back from learning how to use Google Gemini is the safety concerns. As with all AI, users across the globe are worried about it becoming too powerful to the point where it causes harm to society as a whole.
Thankfully, Google has certain principles in place that aim to prevent Gemini and other AI developments from becoming dangerous.
Some of these principles include:
- Being socially beneficial by focusing on solutions that help rather than hinder human capabilities.
- The elimination and prevention of unfair biases in AI algorithms that could otherwise lead to discrimination.
- Rigorous safety tests to avoid inadvertently developing or releasing solutions that cause harm, including the most comprehensive safety evaluations used for testing Gemini.
- Ensuring AI is subject to human control and direction.
- Protecting people’s privacy when using Google AI solutions.
- Adhering to the highest scientific standards, including those in the fields of medicine, biology, and environmental science.
- Working to mitigate the abusive use of Gemini and other AI solutions by malicious or negligent parties.
In testing its AI to ensure safety, Google also deploys top-tier adversarial testing techniques, including Real Toxicity Prompts, that diagnose content safety issues by looking at a set of 100,000 prompts with different levels of toxicity.
As a result, Gemini should remain a safe solution for the foreseeable future as Google works to ensure AI safety.
Tap into Google Gemini’s Full Potential With the Help of Ignite Visibility
With this guide to Gemini and Google AI, I hope you have a better idea as to how it works and why you should implement it for your business. Whether you optimize your website to appeal to it or create content with its help, connecting with this tool can be of huge benefit to your brand.
If the idea of using AI in your business feels overwhelming, turn to the experts here at Ignite Visibility. We can assist you with everything from AI-assisted content optimization to optimizing for search and ad creation. We’ll also work with you to develop a complete digital marketing strategy based on your unique needs.
At Ignite, we can:
- Help you optimize content to connect with audiences through Google Search and other platforms
- Develop high-quality content that attracts and converts audiences
- Measure the performance of your digital marketing efforts and continually optimize based on these results
If this sounds good to you, reach out today and discover how we can help your business grow online.
