What We’ll Cover: Requirements for Amazon Advertising Benefits of Amazon Ads Different Types of Ads: Sponsored Products Sponsored Brands Sponsored Display Creating Your First Campaign Tips From Our Experts FAQs Advertising on Amazon is hitting new highs. In fact, in Q4 of 2019, Amazon’s ad revenue shot up to $9.7 billion. That means that as…
Which Facebook Ad Metrics to Focus on to Maximize Your Ad Budget
So, you’ve officially got your Facebook ads up and running—now what? The ongoing process of optimizing and measuring Facebook ad metrics is critical to the success of your advertising campaign. But in order to determine whether your Facebook ads are working for you, you’ll need to generate tangible results and takeaways. In this post, Ignite…
Online Ads: A Guide to the 20 Best for 2022
So you want to run online ads? It’s about time! Digital ad spending now surpasses TV ad spending, and for good reason! In this post, I’ll walk you through most of your options for online advertising. What We’ll Cover: Online Ads: Paid Ads Google Search Bing Online Ads: Display Google Display Remarketing Mobile Email Video…
How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come…and get crickets…
3 New Targeting Features for Microsoft Advertising
Good news if you’re using Microsoft Advertising: the platform is introducing three new targeting options! Let’s take a look at each of them in detail. Expanded LinkedIn Profile Targeting You might have read this subheading and thought to yourself: “Wait. What does LinkedIn have to do with Microsoft Advertising?” If that’s the case, then you’re…
How to Improve Your Keyword Quality Score on AdWords
AdWords’ quality score goes into determining how much you’re spending per keyword. We share some tips on improving your quality score and lowering your cost-per-click. What You’ll Learn: How is your quality score calculated? How to improve your quality score on AdWords How to improve your quality score of keywords How to create super-specific ad…
Is Facebook Retargeting For You? Does It Work? (Answers)
One of the best ways to reach people in your market is with Facebook retargeting. We do it for our business and you should be too. Let’s learn about Facebook retargeting now. What You’ll Learn: Facts & Stats about retargeting What the Facebook Pixel is How to Install it Specific Facebook retargeting strategies: Retarget all…
Dynamic Search Ads 101: Dynamic Search Ads Best Practices
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We’ll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How…
How to Create Remarketing Lists in Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You’ll Learn: Introduction to creating remarketing lists How to…
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once…