In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
Google Local Service Ads: Everything You Need to Know
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
A Complete Guide to Responsive Display Ads
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. Using responsive display ads the right way, you can maximize your reach, boost engagement, and increase the efficiency of your…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
Extend Your Reach Online With Hulu Advertising
Want to excel with streaming advertisements? Hulu, especially since its acquisition by Disney, continues to grow as one of the top streaming platforms among audiences of all types. Today, Hulu has more than 43 million subscribers, with 4.4 million of them subscribing to Live TV, and the platform saw a total of $12 billion in…
What is Programmatic Advertising? Common Questions, Answers & Examples
From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? These ads are becoming increasingly popular among all types of businesses, with 92% of advertisers using at least one Google responsive search ad in their Google Ads campaigns. In…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…
Maximize Online Reach With Multi-Location PPC Campaigns
As your business grows and expands to multiple locations, you need marketing strategies that match that growth. Multi-location PPC (pay-per-click) helps connect with audiences while keeping branding consistent across your organization. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, explores multi-location PPC, including its definition, challenges, and how to choose the right platform. We…
How Audience Personas Enhance Demographic Targeting & Inbound Efforts
Marketers often leverage demographic insights to create detailed audience personas. By understanding specific audience segments and their preferences, audience persona-based marketing can ensure ads and content align with audience expectations. In this article, Franchise Content Manager, Khanyi Moshia, discusses audience-based marketing. Learn how to craft buyer personas and then design data-driven digital marketing strategies. What…