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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

What You Should Know About Amazon Spark: The Web’s New Social Media Giant

By John Lincoln

Just last month, Amazon launched Spark, an online hangout where you can rub virtual shoulders with people who share your interests. It’s Facebook for shoppers. Here’s what you need to know about Amazon Spark. You were probably visiting Amazon recently and thought to yourself: “You know what this site needs? A social network that looks…

How to Create the Perfect Internal Linking Structure for SEO

By John Lincoln

Updated 3/3/2021 Watch A Video On Internal Linking Structure For SEO Or Read The Full Article Below! What you will learn: What is internal linking for SEO? Best practices for internal linking Frequently asked questions about internal links SEO strategy Watch now! As an experienced digital marketer, you already know about the importance of backlinks….

A Classic Google Feature is Out and a New Feature May Be Rolling Out

By John Lincoln

This past week: WhatsApp reaches a new milestone, Google dumps instant search, and wait until you hear how many page one results include HTTPS results. Here’s what happened this week in digital marketing.   Google Dumps Instant Search Google has officially dropped Instant Search. In case you haven’t heard of it, Instant Search is a…

What is a 404 Error? Tips To Reduce Drops & Increase Revenue

By John Lincoln

In this video, you will learn everything you need to know about 404 errors. Watch now! Transcription Hi I’m John Lincoln with Ignite Visibility, and today I’m going to tell you everything you need to know about 404 errors for your website. Okay, so if you don’t know what a 404 error is, it basically…

BOLD Tactics For Writing Content That Sells

By John Lincoln

Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content.   You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…

Fulfillment by Amazon vs. Fulfillment by Merchant vs. Seller-Fulfilled Prime (The Ultimate Guide)

By John Lincoln

If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. But which one is right for your business? If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. You can use Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), or Seller-Fulfilled Prime (SFP). But…

Real Customer Journey Mapping (That Works) – Video Blog

By John Lincoln

Customer journey mapping allows digital businesses to understand the full picture. Learn about goals, personas, triggers, traffic channels, landing pages, funnels and more in this video. Customer Journey Map Video Transcription Hi there, I’m John Lincoln with ignite visibility and today I’m talking about customer journey mapping for your website. This is something that so…

Amazon is Going Social and New Snapchat Features for Marketers

By John Lincoln

This week: Snap, Inc. has some new announcements, Amazon launches Instagram for shopping, and wait until you see how much native ad buying has increased in the past year.   Here’s what happened this week in digital marketing. Introducing Amazon Spark: Instagram for Shopping! This past week, Amazon announced Spark, a social shopping feed. Spark…

How to Optimize for Personal Assistants, the New Frontier of SEO

By John Lincoln

The use of Personal Assistants as a tool for search is on the rise and represents a new frontier for SEO. In this blog, we discuss why Personal Assistant Search Optimization (PASO) is vital to the success of your company. “Hey Siri, find a great gourmet restaurant near me.” That statement, spoken out loud, is an…

New Re-targeting and New Messaging Platforms on Your Favorite Networks

By John Lincoln

This week: you have a couple of new retargeting options, Amazon sets a new record, and Google has banned pop-under AdSense ads. Here’s what happened this week in digital marketing.   Amazon Set a Record on This Year’s Prime Day Amazon’s biggest sales day ever was this past week. Unsurprisingly, it occurred on Prime Day….

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