This week: Snap, Inc. has some new announcements, Amazon launches Instagram for shopping, and wait until you see how much native ad buying has increased in the past year.
Here’s what happened this week in digital marketing.
Introducing Amazon Spark: Instagram for Shopping!
This past week, Amazon announced Spark, a social shopping feed.
Spark can be found within the Amazon app. It’s objective is to generate engagement related to the Amazon brand.
In addition to promoting Amazon products, Spark also acts as a Q&A community and online hangout.
It seems to draw inspiration from a couple of social media giants: Instagram and Pinterest.
Users who sign up for Spark simply identify topics they like and they’ll see a feed that’s tailor-fit to their interests. Needless to say, much of that feed is dedicated to marketing products that can be found on Amazon dot com.
Report: Native Ad Buying Rises 74%
According to a new report from MediaRadar, native ad spend rose 74% year-over-year between the first quarter of 2016 and the first quarter of 2017.
That’s good news for native ad networks. It’s bad news for native advertisers as they’re almost certainly going to see the cost of their ads rise accordingly.
The report also found that programmatic advertising dropped 12% during the same period.
Survey: Users Prefer AMP Over Regular Content
Apparently, Google isn’t alone in loving Accelerated Mobile Pages (AMP).
A new survey from 9to5Google suggests that users prefer AMP over regular content.
More than half of people polled said “Yes, I prefer the stripped down versions of websites when reading something.”
Only 13% said that they prefer loading the entire website.
Google: We Don’t Penalize for Spamming META Keywords
You probably know by now that Google ignores META keywords. So what happens if you decide to spam keywords in a META tag?
Nothing. Google won’t even penalize you.
This past week, somebody on Twitter asked Google’s Google’s Gary Illyes the following question: “We’re discussing the meta keywords tag here and we think abuse should be a spam signal. How does Google treat wrong use?”
His reply was short and sweet: “It doesn’t.”
Google: You Don’t Get an SEO Boost by Adding Trust Seals to Your Site
Trust seals might impress people who visit your website, but they don’t impress the Google search algorithm.
— Barry Schwartz (@rustybrick) July 18, 2017
This past week on Twitter, Gary Illyes confirmed that Google doesn’t have a ranking signal that checks for trust seals.
I can confirm your doubt
— Gary "鯨理" Illyes (@methode) July 18, 2017
Of course, trust seals can still improve your conversion rate with people who browse your site.
Snapchat Adds Recording Beyond 10 Seconds, More Creative Features
Snapchat launched a couple of updates this past week.
First, a new feature called “Tint Brush” allows you to change the colors of elements within a snap.
Second, Snapchat is adding the ability to record six snaps at once. While each snap is limited to 10 seconds in length, you can post them simultaneously.
That means you effectively have the opportunity to create 60-second snaps.
Think about how you can market your brand with that additional time.
Snap, Inc. Launches Ad Creation Tool
Snap, Inc. recently launched a new self-serve ad tool. Now, they’ve made that tool available to all advertisers and launched Snap Publisher.
What is Snap Publisher? It’s a feature that helps you create ad styles that match your marketing message.
To that end, Snap Publisher offers a suite of templates that you can choose from to promote your brand.
You also use Snap Publisher to establish a specific marketing objective (for example, drive installs, increase traffic to your site, or improve brand-name awareness).