Do you rely on your Facebook business page when it comes to social media marketing? If so, then you need to know about the latest algorithm changes. Specifically, Facebook is changing the way that it displays content in news feeds. The new ranking system will prioritize posts that help people connect with one another. In…
New Year, New Search Console and More
This week: Google rolls out a new version of the Search Console, there’s a welcome change in PageSpeed Insights, and wait until you hear about how much voice assistant sales are growing. Here’s what happened this week in digital marketing. Google Rolls out New Search Console This past week, Google announced that a beta version…
How To Rank In Voice Search (Dissecting The Quality Rater Guidelines)
You have no idea how to rank in voice search until you read the actual quality rater guidelines. In this article, I go through each guideline piece by piece. By the end, you’ll have a deep understand of how to rank in voice search. Search quality raters are humans who conduct real searches. Then, they…
How To Use The Google AdWords Editor (Pro Tips)
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
GMB Videos are Coming and Some News About Mobile-First
This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support. Here’s what happened this week in digital marketing. Google: We Don’t Create URLs to…
Complete Guide to the Google Panda Update
The Google Panda Update rocked the world of SEO and it still impacts websites nearly a full decade later. In this article, I’ll cover the entire history of the update and what you need to know about the Google Panda Update in 2021. Google Panda Update: SEO Background First, you need a little background on…
Alert! Are You Ready for the SSL Upgrade Requirement?
If your website uses the HTTPS protocol, there’s an important date that you need to remember: June 30, 2018. Why is that date important? Because that’s when you need to ensure that your website uses one of the more recent encryption protocols. Specifically, your site should use TLS v1.1 at a minimum. However, it’s strongly…
Facebook Branded Content Ads Outperform Standard Ads and More – DigiBuzz
This week: bad news if you like to guest-post, Google shows third-party reviews in local search, and hiding structured data is the same as cloaking. Here’s what happened this week in digital marketing. Study: Facebook Branded Content Ads Outperform Standard Ads It looks like the average Facebook user sees branded ad content as more share-worthy…
Get Good Fast, Learn SEO Basics – 9 Rapid-Fire Resources
SEO basics are critical to long-term success. In fact, just a few of the right moves consistently in SEO and you’re going to be ranking well. Here are some amazing resources to learn the basics of SEO. In this article, we’ll go over 9 amazing resources that will help you learn SEO basics even if…
The AdWords Review Extension Is A Must (How To Start)
Update: Google recently announced that they will be removing review extensions in mid-January 2018, and any existing review extensions will be deleted in early February. To learn about other extension types click here. Familiar with Google AdWords Review Extension? If not, you will be. In this article, I’ll cover all the in’s and out’s of AdWords…