How would you like to add some more recipients to your email list? If so, then you need a fantastic squeeze page. If you haven’t heard the term “squeeze page” before, it’s a landing page that’s designed to capture email addresses from people in your target market. Usually, the page “tempts” people to volunteer their…
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Why Vero MIGHT Be The Next Big Platform For Social Media Marketing
Heard of Vero? If not, don’t worry; until a few weeks ago, no one else had either. But that’s certainly changed, and below I’ll make a case for why Vero just might be the next big thing in social marketing. What is Vero? Though the recent explosion in popularity may indicate otherwise, Vero has actually…
How to Use AMP for AdWords Landing Pages and Drive More Sales
You probably already know about the importance of using Accelerated Mobile Pages (AMP) technology in your content marketing efforts. But did you know you can use AMP for AdWords Landing pages as well? You can. In fact, you should use it if you’re interested in reaching a mobile audience with your online advertising. That’s because…
How to Get Your Website Featured in Google Top Stories (and Track Results)
Familiar with Google’s Top Stories feature? If not, you’re about to be. In this guide, I cover everything from Top Stories origins to why they’re so important to how you can improve your odds of ranking for them. Before They Were Google Top Stories, They Were In The News First step? Going back to the…
How To Use The Lighthouse Chrome Extension For SEO
How would you like to conduct a quick SEO audit with a tool that’s built into your Chrome browser? You can do that with the Lighthouse extension. If you’re not familiar with Lighthouse, it’s an open-source utility that professionals use to check the health of their websites. It analyzes everything from performance to accessibility to…
How to Bring Your TV Dollars Online and Get More Bang for Your Buck
Bold, true, statement. You should bring the MAJORITY of your television advertising budget online for a better ROI. There is a reason companies everywhere are doing it. Here is how to make that happen. You won’t be alone if you do so. In fact, according to one projection, digital ad spend will exceed TV ad…
Retail is Going Mobile and Changes to Crawl Limits and More
This week: a lawsuit could change your content marketing efforts, retail sales are going mobile, and Google changes crawl limits in Search Console. Here’s what happened this week in digital marketing. Report: Retailers With Apps See Most Sales From Mobile It looks like we’ve just hit another mobile milestone. According to Criteo, retailers with shopping…
How To Master The New Google AMP Stories (Free Guide)
Google AMP stories are here! The tech giant recently announced the arrival of Google AMP stories – Google’s play on the popular story format created by Snapchat. Ready to learn how to master them? Below, I’ll cover everything you need to know about AMP stories, how to set them up, and if they’re right for…
Hiring Search Engine Optimization Specialists (What to Look For)
Are you looking for search engine optimization specialists to help you gain exposure online? If so, then you should know how to find the team that’s best suited for your brand. The good news is that digital marketing is a crowded field. You’ll have no trouble finding plenty of companies online that are willing to…
AMP This, AMP That, Amplify Your Site Now
This week: lots of news about Snap and AMP, Google says you should go straight to HTTPS, and there are some changes in Google Image Search. Here’s what happened this week in digital marketing. https://www.youtube.com/watch?v=zsQ-D71bWCY Google: More Than 100 Ad Networks Support AMP Last year, Google started delivering display ads to AMP pages. After several…