Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
What The Google Pixel 3 Means For Marketing
Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The…
How to Get the Most Out of Your Instagram Stories
Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…
Is SEO Dead? The Real Answer to this Question
More than 90% of online experiences begin with a search engine, with Google receiving over 63,000 searches per second on any given day. So, this begs the question—is SEO dead? Or…is SEO real? Well, it’s more of a moving target. What do I mean by that? Read on to find out! https://hookagency.com/is-seo-dead/ The Million Dollar…
Does Google Cloud Matter For Marketing?
Curious about Google Cloud? The tech giant’s massive online infrastructure has a lot to offer businesses, and in this article I’ll go over some of the features marketers are most excited about. What is Google Cloud? As Wikipedia puts it, the Google Cloud is “a suite of cloud computing services that runs on the same…
Future Of Assistants & Voice In Travel & Hospitality
Wondering how voice search may affect the travel industry? You’re not alone. The introduction and ensuing popularity of digital assistants has brought with it a change in the way we search and market businesses. In this article, I’ll explain the changing role voice search plays in the hospitality industry, and how you can prepare for…
How To Get Started With Email Marketing Automation
Want better results from your email marketing? Then you need to start thinking about automation. In this article, I’ll walk you what email marketing automation is and how you can use it to get the best results possible. What is Email Marketing Automation? Like it sounds, email marketing automation is the process of sending emails…
What to Post on Instagram: A Marketer’s Guide
While Instagram is generally touted as a more B2C, lifestyle brand-friendly platform, businesses across the board are seeing pretty serious success. But despite that, many brands still struggle with what to post on the platform. In this article, I’ll break it down for you. What to Post on Instagram: First, A Few Best Practices Regardless…
24 SEO Tests You Should Run To Boost Performance
By now, you already know about the importance of running SEO tests. They help you determine effective strategies, eliminate wasteful spending, and uncover new opportunities. But there are countless different types of SEO tests that you can run. Which ones are right for your business? In this article, I’ll answer that question by covering 24…