It’s no secret; Instagram has taken the social world by storm. Despite frequent algorithmic updates and some challenges in IGTV adoption, the platform shows no signs of slowing down. Its overwhelming popularity means the platform is undergoing frequent updates to its closely-guarded algorithm. Brands looking to keep up will need to be on top of…
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How to Leverage the New Google Search Console: A Complete Guide
News from Google tends to make waves. Its latest announcement is no exception. Google recently unveiled a new Search Console with expanded features and reports, and I’m offering a full review of the new features below. Google’s New Search Console News of the new search console first began to spread back in August, when Google…
Changes to Video and A New Ranking Factor in the Works – DigiBuzz
This week: GMB adds video support, YouTube creates additional rules for monetization, and there’s a new mobile ranking factor on the horizon. Here’s what happened this week in digital marketing. Watch A Video Or Read The Blog Below YouTube Creates Stricter Rules for Videos That Carry Ads This past week, Google announced a number…
The 19 Highest Ranked Email Marketing Services (In Order)
Choosing the right one can have a big impact on your overall success. In this article, I list my 19 highest rated email marketing services for businesses of all sizes. It’s safe to say that email marketing isn’t going anywhere. In fact, if possible it’s only getting bigger, and 59% of B2B marketers say…
Startling Facebook Update Kills Organic Reach (How To Beat It)
Do you rely on your Facebook business page when it comes to social media marketing? If so, then you need to know about the latest algorithm changes. Specifically, Facebook is changing the way that it displays content in news feeds. The new ranking system will prioritize posts that help people connect with one another. In…
New Year, New Search Console and More
This week: Google rolls out a new version of the Search Console, there’s a welcome change in PageSpeed Insights, and wait until you hear about how much voice assistant sales are growing. Here’s what happened this week in digital marketing. Google Rolls out New Search Console This past week, Google announced that a beta version…
Everything You Need to Know About Ranking in Voice Search (Dissecting Google’s Quality Rater Guidelines)
You have no idea how to rank in voice search until you read the actual quality rater guidelines. In this article, I go through each guideline piece by piece. By the end, you’ll have a deep understand of how to rank in voice search. Search quality raters are humans who conduct real searches. Then, they…
How to Use the Google AdWords Editor Like a Pro
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
GMB Videos are Coming and Some News About Mobile-First
This week: not much as we’re still recovering from the holidays. Google says it doesn’t make up URLs to crawl, your mobile internal links don’t have to match your desktop internal links, and it looks like GMB is adding video support. Here’s what happened this week in digital marketing. Google: We Don’t Create URLs to…
Complete Guide to the Google Panda Update
The Google Panda Update rocked the world of SEO and it still impacts websites nearly a full decade later. In this article, I’ll cover the entire history of the update and what you need to know about the Google Panda Update in 2021. Google Panda Update: SEO Background First, you need a little background on…