Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…
Simple Steps To Improve Your Email Marketing ROI
Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…
Google is Rebranding and Instagram Hits a Milestone
This week: Instagram hits another milestone, Google Home speaks Spanish, and wait until you hear how much click fraud is out there. Read the article or watch the video below. Here’s what happened this week in digital marketing. Google Says It’s Reduced Link Spam by Half This past week, Google released its annual web spam…
How Does GDPR Affect Email Marketing?
Email marketing and GDPR are closely related. Why? Well, GDPR has put more regulations on email marketing than ever before. In this article, Dustin Baly, Ignite Visibility Head of Email Marketing, gives actionable tips for email marketing and GDPR. First, What is GDPR Compliance? GDPR (or General Data Protection Regulation), and is essentially a new…
Instagram Hits a Milestone and Unveils New Feature
This week: Instagram reaches a new milestone, YouTube has some new testing toys, and the Supreme Court just dealt a blow to e-tailers. Here’s what happened this week in digital marketing. Watch The Video Or Read The Full Article Below Read The Full Article Below AdWords Launching 4 New Tools to Test YouTube Video Ads…
Are Pinterest Shopping Ads For You? How You’ll Know
Thinking about Pinterest Shopping Ads? If not, you’re missing out on a big opportunity. In this article, I’ll cover some of the latest shopping features on Pinterest. By the end, you’ll know if Pinterest shopping ads are for you. Why Brands Need to Pay Attention To Pinterest Shopping Ads Pinterest isn’t what you think it is. That…
How Personalized Email Marketing Can Boost Revenue 760%
Yes, personalized email marketing makes a massive impact on your email marketing success. In this article, I’ll teach you how to personalize your email marketing for the biggest response. What is Personalized Email Marketing? The short version: personalized email marketing is a way to tailor your emails to individual users or groups of groups of…
Google Optimize Can Drastically Improve Your AdWords (Here Is How)
If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
Podcast Revenues Skyrocket and LinkedIn and Snapchat Unveil New Ad Initiatives
This week: Podcast revenues reach new heights, Instagram adds e-commerce support, and strategists love location targeting. Watch The Video Or Read More Below Here’s what happened this week in digital marketing. Facebook Updates Custom Audience List Requirements If you rely on Custom Audiences in your Facebook marketing, be aware that changes are going into…
9 Warning Signs You Need a Website Redesign (2018)
Time for a website redesign? It very well maybe. The problem is, many brands have trouble telling when it’s time for a tweak and when it’s time for a total overhaul. Website Redesign: Watch A Video Or Read More Below In this post, I’ll take you through 9 warning signs that it’s time for…