Think Facebook for business is dead? Think again. Thanks to the popularity of Facebook’s Messenger platform, businesses have a whole new way to connect and engage with fans on Facebook. In this article, I’ll show you how you can use your existing fans and visitors to build your Facebook Messenger contact list. Why a Facebook…
Introduction to Effective A/B Testing (How To Start)
Want to know which marketing strategies work best for your brand? Test ‘em. More specifically, a/b test them. Not familiar with a/b testing? Don’t worry. After this article, you will be. What is A/B Testing and Why Do We Use It? By definition, a/b testing isn’t complicated. It’s simply the process of testing two…
Top Twitter Tips from New ‘Twitter Playbook’ (Are Your Doing These?)
Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social…
How Email Advertising Lowers Your Marketing Costs
Want to lower your marketing costs? Look no further than email advertising. In this article, Ignite’s Head of Email Marketing Dustin Baly explains the different ways email marketing can effectively lower your overall marketing costs. We know that email is one of the most effective marketing channels. We also know that people spend tons of…
How to Consistently Grow Your Business Online
Want to learn how to consistently grow your business online? In this video, John Lincoln covers just that. Transcription When it comes to digital marketing, it’s all about finding what worked and then scaling it. Hi everybody I’m John Lincoln with Ignite Visibility and today I’m gonna tell you some sneaky and cool ways for…
11 Advanced Conversion Tracking Tips To Help Get On Track
Having issues with conversion tracking? We have you covered. In this blog, Mezar Chakwa, Ignite Visibility Paid Media Manager and analytics expert, provides his best tips on how to effectively track your conversions in three major areas: Google Analytics, AdWords, and Tag Manager. What is Conversion Tracking? Conversion tracking is, essentially, just what it sounds…
Complete Guide To August 1st Google Medic Update
If you’re noticing something different in the search rankings, there’s good reason for it. Google recently confirmed its latest update, so get ready: it’s a big one. In this article, I’ll cover everything you need to know about the Google Medic algorithm update. What is the August 1st Google Medic Update? The first iteration of…
5 Tips To Get More Results From Email Blasts
Looking for better results from your email blasts? Good news: I’ve got a few tips to make sure you get the best returns possible. Find out what they are in this article. Make Your Email Blasts Interactive 2018’s been all about interactive email. And really, it had to be. Consumers are no longer okay with…
How To Use Google Analytics Benchmark Reports To Increase Sales
Launching a new campaign? Then you need to be looking at your Google analytics benchmark reports. In this article, I’ll go over what benchmark reports are and how they can help increase your sales for future campaigns. What is Benchmark Reporting? Benchmarking is the process of measuring the performance of a company’s products, services, and…
How To Master Micro Conversions And Improve Marketing
If you want to fully optimize your sales funnel, then you need to track micro conversions. In this article, I’ll explain micro conversions and why you should track them. I’ll also explain how you can track micro conversions without spending one dime on a new tool. What Are Micro Conversions? In a nutshell, micro conversions…