It looks like Google is toying with the idea of showing web page results in YouTube search, You might not see it if you try a search on YouTube right now. It’s apparently just a limited test. Here’s what we know so far. YouTube “Results from the Web”: An Accidental Discovery A Reddit user discovered…
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How to Spy On Your Competitor’s PPC Keywords & Strategy
With the right roadmap, a little investment, and some strategic research, you can reverse engineer your competitors’ most successful PPC strategies. In this article, I’ll share some tips for ethically engaging in some PPC espionage that can take your paid ads game to the next level. What You’ll Learn: The importance of competitive keyword analyses…
Core Web Vitals for SEO – Ignite Friday
Updated: 3/17/2021 Remember the speed report in Google Search Console? It’s gone. Don’t worry, though. You can still get info about how quickly your web pages load with the new Core Web Vitals report. Here’s what you need to know about Google Search Console’s Core Web Vitals What We’ll Cover: Podcast: Overview Of How To…
Smart Facebook Groups Manager Tricks For A Vibrant Community
How is your Facebook community management going? In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business. By the end of it, you’ll be a better Facebook Group manager. What We’ll Cover: The benefits of managing a Facebook Group How to create a…
4 Marketing Strategies Retailers Need to Survive
We’re not even halfway through 2020 and it’s already been a whirlwind year for retailers. Around the world, businesses are closing, brands are shuttering, and customer expectations are shifting. In this article, I’m giving you the 4-1-1 on 4 major retail marketing strategies you need right now. What We’ll Cover: What is Retail Marketing?…
How to Use Hashtags on Facebook
Updated 4/15/2021 On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. Facebook hashtags are another story. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Maximize reach and awareness with the right hashtag strategy…
Video Creators Can Now Make Money on IGTV with Monetization – Ignite Friday
This week: Google rolls out Discovery ads globally, IGTV offers monetization options, and your website font choice probably won’t have any impact on search rank. Here’s what happened this week in digital marketing. Google Discovery Ads Now Available Globally This past week, Google announced that Discovery ads rolled out globally. If you’re unfamiliar with Discovery…
Voice Match Payments: the Future of Online Shopping?
This week, Google rolled out a “confirm with Voice Match” payments feature into Google Assistant. The payment method is available for both smart speakers and displays. In fact, you can probably activate it on your Android or Apple smartphone right now. How to Use Voice Match Payments If you’d like to use Voice Match payments…
Email Markup Language: Email Schema Guide
You probably already know about using schema.org markup in your web pages. But did you know that you can use it in your emails as well? In this article, I’ll explain how to use email markup language to enhance your emails and validate your efforts. What We’ll Cover: Using Schema.org for email markup How to…
How to Improve Your Keyword Quality Score on AdWords
AdWords’ quality score goes into determining how much you’re spending per keyword. We share some tips on improving your quality score and lowering your cost-per-click. What You’ll Learn: How is your quality score calculated? How to improve your quality score on AdWords How to improve your quality score of keywords How to create super-specific ad…