Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing.” While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you…
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Audio Tweets: Twitter Introduces Voice Tweets – Ignite Friday
This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing. Audio Tweets: Twitter Rolls out Voice Tweets I guess we’ll all have to wait a little longer for that “edit” feature. That’s because Twitter engineers are busy with other…
Exit Intent Popups: Best Practices & Examples
Exit intent popups are a touchy subject. When poorly optimized, they can be intrusive, obnoxious, and at times, downright bad for business. But contrary to popular belief, good popups do exist. We share best practices for exit-intent popups on both desktop and mobile. What We’ll Cover: What is an Exit Intent Popup? Do Exit Intent…
How To Make $170,000 With Online Challenges Or Events
In this video John Lincoln walks you through a framework for doing an online challenge or event. He shows you how to do a basic event or an advanced event where you can 10x your income. Online challenges and events have become very popular lately. This is one video you are going to want to…
How to Increase Conversions in 2020 with Keith Lovgren
I sat down with Keith Lovgren, Director of Conversion at Ignite Visibility to discuss CRO in 2020, best practices, and little-known benefits. From landing page best practices to CRO as a learning tool, here’s what Keith had to say about CRO in 2020. Listen to the Full Podcast: Listen on Spotify, Apple Podcasts, or…
‘Snap Focus’ How To Use Snapchats Ad Training Program
Snapchat just announced the launch of Snap Focus, a module-based training program for advertisers. According to Snapchat, Snap Focus “will help advertisers and agencies master our platform and stay on top of everything Snapchat advertising has to offer.” Let’s dive into what we know about the Snapchat Ads training program. Six Areas of Snapchat Ads…
The Ultimate Guide to Interactive Marketing
Interactive marketing isn’t about telling people why they need your product or service. It’s about driving active engagement over passive consumption, and often uses individual preferences or behavior to inform campaign content and delivery. While it may sound vague, interactive marketing is more about capturing your audiences’ attention so that they’ll be more inclined to…
E-Commerce 2020 Report: April & May Outpaced Last Year’s Holiday Shopping
It’s a good time to run a business online. According to Adobe’s latest Digital Economy Index report, eCommerce shopping in April and May exceeded 2019 holiday activity by 7%. In fact, online sales posted a $52 billion gain from the same period a year ago. Going Cyber Amidst COVID-19 The recent COVID-19 pandemic shut down…
Google Countdown Timer Ads
It’s safe to say that customization is one of the main drivers of marketing success in 2020. And luckily, rapidly advancing technology has allowed marketers to create much more personalized experiences across various channels and buying stages. Google Ads offers some incredible tools that give advertisers the ability to easily tailor the messaging of ads…
How to Build a Business if SEO Didn’t Exist
Is it even possible to build a business without SEO? The short answer is yes! The web has been evolving so quickly over the years, which means SEO no longer has to be your only means of generating traffic or conversions. In this guide, we’re going to walk through some examples of how to build…