In short, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. The platform is currently free and helps users trail the performance of their media and advertising efforts on and off Amazon. Not enough of an explanation? Don’t worry. We’ve got the long story, too — and a…
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New Results on Average CTR in Google Search Could Change Your SEO
The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let’s…
Google Says You Can’t Optimize Content to Rank in Discover
If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that…
AMP SEO: Does Switching to AMP Increase Your Traffic?
Since launching in 2015, the AMP framework has sparked many debates. AMP’s lightning-fast load times, mobile-friendliness, and enhanced visibility create better user experiences that, in theory, should boost web traffic. I reviewed a few reports to find out whether switching to AMP increases traffic. Here’s a look at the findings. What We’ll Cover: What’s AMP…
Barry Schwartz Explains Preparing For Core Web Vitals
Google recently announced the new Core Web Vitals will soon become official ranking signals. While the changes won’t take effect until 2021, the fact that Google is giving us a six-month lead suggests these performance metrics are a big deal for SEO. I sat down with SEO expert, Barry Schwartz to talk vitals and what…
Google Images Creates New Opportunity for Traffic – Ignite Friday
This week: CCPA enforcement has arrived, TikTok rolls out its self-serve ad platform, and Google Images is creating new traffic opportunities for websites. Here’s what happened this week in digital marketing. Ad Fraud Prevention Company CHEQ Goes PPC Looking to prevent click fraud on your social and search PPC campaigns? If so, then check out…
Cumulative Layout Shift: How to Solve CLS Issues
Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You’ll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll…
Largest Contentful Paint: How to Solve LCP Issues
It’s long been a challenge for web developers and SEOs to measure how quickly the most important on-page elements become visible to users. Largest Contentful Paint (LCP) aims to address this by measuring load times for most important on-page elements. Below, I’ll explain what LCP is, how to track your performance and how to resolve…
Google Will Shut Down Structured Data Testing Tool
Google is taking its Rich Results Test out of beta. As a result, the company will shut down the structured data testing tool. You can still use the old tool for a little while, but Google recommends you move to the new tool as soon as possible. Here’s what we know about the change. Benefits…
First Input Delay: How to Solve FID Issues
What is First Input Delay (FID)? How do I resolve FID issues? What We’ll Cover: What is first input delay? How Javascript and overuse of CSS causes this delay Different ways you can track FID How to solve first input delay issues First impressions are everything—especially when it comes to your website That’s why page…