A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you…
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How to Do Screen Sharing on Facebook Messenger
Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key…
How Does the TikTok Algorithm Work?
We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…
Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
Google Introduces Swirl 3D Ads for Mobile – Ignite Friday
This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. Here’s what happened this week in digital marketing. Google Adds New Features to Responsive Search Ads Responsive Search Ads (RSAs) now include a couple of new features. For starters, you can add a location…
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data integrity. Sessions on…
Ignite Visibility’s Courageous Marketing Leader Award
Submissions for the Courageous Marketing Leader Award are open now through August 17, 2020. Send in your stories of innovative, creative and game-changing marketers who’ve made a difference this year. We’ll feature our favorite stories on a variety of high-volume platforms for hundreds of thousands of viewers to see. Marketing your business in 2020 is…
Amazon Attribution: What It Is & How To Use It
In short, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. The platform is currently free and helps users trail the performance of their media and advertising efforts on and off Amazon. Not enough of an explanation? Don’t worry. We’ve got the long story, too — and a…
New Results on Average CTR in Google Search Could Change Your SEO
The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let’s…
Why Local Citation Building Matters & How It Adds Business Value
If you’re a digital marketer, chances are you’ve come across the term “local citation.” In this expert guide, we’ll cover everything you need to know about local citation building, including how they work and why they add value to your business. Let’s get started! What We’ll Cover: What is a local business citation? Why local…