It’s hard to imagine that just decades ago, PPC advertising was still in its infancy. While it’s come a long way since 2002, click fraud has become a major cause for concern for many pay-per-click (PPC) practitioners. In this guide, we’ll look at what click fraud is, how to spot it, and how you can…
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How to Check Performance in News Search with Google Search Console
Webmasters asked for it. Now they have it. Google updated its popular Search Console tool so that you can now analyze News Search performance. In this article, I’ll cover what we know about the new feature. Google News Search If you’re unfamiliar with news search, you should know that it’s different from the “standard” search….
Google’s New Ad Features: What Are They & How to Use Them
Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google…
What is a Content Manager? Best Practices of Content Management
A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you…
How to Do Screen Sharing on Facebook Messenger
Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key…
How Does the TikTok Algorithm Work?
We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…
Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
Google Introduces Swirl 3D Ads for Mobile – Ignite Friday
This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. Here’s what happened this week in digital marketing. Google Adds New Features to Responsive Search Ads Responsive Search Ads (RSAs) now include a couple of new features. For starters, you can add a location…
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data integrity. Sessions on…
Ignite Visibility’s Courageous Marketing Leader Award
Submissions for the Courageous Marketing Leader Award are open now through August 17, 2020. Send in your stories of innovative, creative and game-changing marketers who’ve made a difference this year. We’ll feature our favorite stories on a variety of high-volume platforms for hundreds of thousands of viewers to see. Marketing your business in 2020 is…