No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest…
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Amazon Storefront 101: Grow Brand Awareness & Secure Sales
Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover:…
Big Google News: 1st Release of a Broad Core Algorithm Update is Here – Ignite Friday
This week: Google rolls out an update. And next month: Google will roll out another update. Here’s what happened this week in digital marketing. Google Rolls out Broad Core Algorithm Update Here’s the reason some of your keywords might be doing the Google Dance. On June 2, Google released a broad core algorithm update….
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…
Kelly Jacobson, Digital Content Specialist, Schedulicity – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Kelly Jacobson, Digital Content Specialist at Schedulicity. Ignite Visibility applauds her for a history of outstanding accomplishments in digital marketing. Kelly Jacobson Jacobson has been with Schedulicity for a short time. She started just this month. Before that, she spent about 11 months as…
Is AMP On The Way Out? – Ignite Friday
This week: AMP is on its way out, the page experience ranking signal is on its way in, and Pinterest is on its way up. Here’s what happened this week in digital marketing. Google: Fixing Core Web Vitals Already Boosts Rankings Think you need to wait until next month to see a ranking benefit…
How to Increase Online Sales with Multi-Channel Offers
I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your…
10 Customer Retention Tactics to Boost Revenue
Did you know that the average company loses roughly 20% of its customers each year by simply failing to attend to their needs? Losing customers not only means you lose money, but you lose the resources used in trying to convert them. You shouldn’t let that happen to your business. To help curtail these issues,…
Amber Theinert, Marketing Manager at Ted’s Cafe – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Amber Theinert, Marketing Manager at Ted’s Cafe Escondido and Ted’s Tacos and Cantina. Ignite Visibility applauds her and the Ted’s team for the company’s ongoing success in the midst of a global pandemic. Amber Theinert “Customers are everything.” That’s the motto of Amber Theinert….
Google Has a New Tool to Handle Complex Search Queries – Ignite Friday
This week: Google has a new toy, YouTube has more Clips channels, and Shopify users have more exposure. Here’s what happened this week in digital marketing. Google’s Page Experience Update Will Apply to Desktop Search, Too That page experience update that many SEOs dread won’t just apply to mobile search. It will apply to desktop…