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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Comments on Changes in Google Update Strategy

By John Lincoln

According to Search Engine Land, a couple things happened at SMX West regarding Google Updates. The first was that Matt Cutts said there will be a very large Penguin Update in 2013. Cutts also said that there will be a Panda algorithm update on March 15. Now on the other hand, Matt also announced at…

Google Granted Patent on Detecting Hidden Text and Links

By John Lincoln

Are you a nasty spammer SEO person who hides links and text on your website? I sure hope not… Because Google was just awarded a new patent for their technology which detects hidden text and links on website.  So if you are one of those people who thought, “I’ll never get caught.” Think again… So…

Pinterest Analytics for Business Pages Make a Splash

By John Lincoln

Pinterest has always had a bit of a downfall in that it was hard to measure the actual interactions that took place on the site. Due to this, we first turned to Pinerly Analytics (now known as Reachli) as well as the old faithful Google Analytics. But like any growing company Pinterest knew in time…

Google Recommends pushState for Ajax SEO

By John Lincoln

For those of you who work in search engine optimization, you probably know that optimizing sites built in Ajax can mean a little extra work. It gets pretty technical and often doesn’t result in great rankings anyway. That being said, I have optimized Ajax sites many times and have of course seen it work fine…

The Marketing Dictionary: Important Business Marketing Terms

By John Lincoln

1. Account planning is the process of gathering information about the consumer’s attitude toward the product by using focus groups, social networking, ethnographies and other quantitative techniques to plan an advertising campaign and track its effectiveness. 2. Affiliate marketing is a performance-based marketing technique in which affiliates are rewarded for making sales or bringing in…

Is WordPress or Blogger Better for SEO?

By John Lincoln

What is better for search engine optimization? WordPress or Blogger? Personally, I say WordPress all the way (and I have a lot of experince in the area). WordPress is the largest CMS online. It is simple to use and to customize. Blogger is clunky and does not allow for even a tenth of the functionality…

Can you Use a ccTLD in a Geographic Location Outside of That Country

By John Lincoln

OK, this one sounds really technical, but in all actuality it is not. In this webmaster video Matt Cutts answers the question:  If I use a ccTLD, can I indicate my geographic location is not in that country? So what does this mean exactly? It means if you use a domain name like www.example.fr which…

Brand Image vs. Attention Grabbers, What is More Important in Marketing?

By John Lincoln

In marketing there has been a long-standing debate. Do you run with the campaign that gets noticed? Or choose to go the conservative route, selecting a marketing message that adheres more closely to what those in the corporate world would deem acceptable? So this of course begs the questions, which is better? When is it…

90% of Google Spam Messages are for Blackhat SEO

By John Lincoln

Have your ever wondered about the various types of spam messages that Google sends out through Webmaster Tools? Well, according to this new video by Matt Cutts there are hundreds of thousands of notifications that are sent out each month. Which for the most part, fall into the categories below. As an added bonus, we…

Social Media Site Interest Forecast & Report 2013: Facebook, LinkedIn, YouTube, Google, Twitter

By John Lincoln

Social Media Report & Forecast 2013 This report created by Ignite Visibility uses online tools such as Google Trends, SEM Rush, Google External Keyword Tool and more to review and forecast different growth metrics for Facebook, LinkedIn, YouTube, Google and Twitter. Information is written below and available in the infographic. Ignite Visibility asks that if…

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