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Home / Google / Comments on Changes in Google Update Strategy

Comments on Changes in Google Update Strategy

March 14, 2013 By John E Lincoln

Google Update Commentary

Google Update Commentary

According to Search Engine Land, a couple things happened at SMX West regarding Google Updates. The first was that Matt Cutts said there will be a very large Penguin Update in 2013. Cutts also said that there will be a Panda algorithm update on March 15.

Now on the other hand, Matt also announced at SMX West today that their Panda algorithm will soon be more integrated into their overall updates. So this means that updates will be less severe.

Here are a few comments I have on the future of Google Updates.

I am very happy to see that Google is considering taking a more gradual approach to their updates. Over the last couple years they seem to have been using the strategy of shoot first and ask questions later. I have seen many good people running ethically and morally sound businesses financially hurt due to these updates. This is really an issue of responsibility on Google’s part.

My hope is that this large update and the smaller updates are related. Possibly the large update is the process of putting the mechanism in place for the smaller updates. Google has been working hard on artificial intelligence and machine learning over the last decade. I would imagine this will play a much larger role in the future algorithm. It is just too much data for people to process in a quick enough fashion and AI solves this to a degree.

My hope is that the big updates that hurt so many small businesses were a necessary evil to get where we are now. If this is the case, maybe Google will ease up a little on the changes. Smaller and more gradual updates would be very welcome by Internet marketers I believe.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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