Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What You’ll Learn: What are Google Data Studio Dashboards? What Can You Do with Data Studio Dashboards?…
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Christine Hsu Evans, Chief Marketing and Strategy Officer at Headspace Health
A behavioral-health marketing spotlight on Headspace Health’s CMO: how campaigns with John Legend, a Star Wars partnership, and TikTok ambassadors worked to destigmatize mental-health care and reach diverse audiences after the Ginger merger. A relevant angle for therapy and behavioral-health brands.
The Top Paid Media Networks You Need to Know About in 2023
Brands investing in paid ad networks are seeing huge returns For every $1 a brand spends on Google Ads—the most popular paid media ad network—they get $8 in profit. And some networks take those results further by using the latest lead-gen technologies. So in this blog, we’ll cover the top paid ad networks driving high…
Ignite Visibility Ranked as a Top SEO Company for 2022
At Ignite Visibility, our mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success, and the community. Establishing mutually beneficial and long-term relationships enables us to create custom solutions tailored to meet the specialized business objectives…
Tim Ellis, Chief Marketing Officer for the National Football League (NFL)
This week, we spotlight Tim Ellis. He’s the Chief Marketing Officer for the National Football League. We’d like to congratulate Tim Ellis and the NFL team for staying successful in the middle of a pandemic. Think about it: football is a close-contact sport by definition. And the fans who sit in the stands aren’t exactly…
The Evolution of Marketing with Allison Siddons Walker
Jazzercise popped up in 1969 as a dance workout program. A lot has changed in the workout scene since then but one thing has remained strong: Jazzercise. I had the pleasure of chatting with Allison Siddons Walker, the Vice President of Global Marketing and PR for Jazzercise recently for the Ignite Visibility University Podcast….
How to Optimize Your Site with Q&A Schema
You may already know the benefits of Q&A schema, as well as how to implement them. (And if you don’t, you can learn all about it on our blog: How to Use Q&A and FAQ Schema Markup.) But what about optimizing your questions and answers? Here are some tools and tactics for discovering the right…
Carolyn Dawkins: How She Leads Global Marketing at Clinique
In this edition of Marketer of the Week, Ignite Visibility spotlights Carolyn Dawkins, Global Chief Marketing Officer and Senior Vice President of Clinique. Ignite Visibility applauds Carolyn Dawkins for her long and successful career in the world of marketing for high-end brands known around the world. Meet Carolyn Dawkins Every once in a while, a…
Meta Marketing Trends of 2022 to Incorporate Now
Meta recently announced the top trends content creators should focus on in 2022. So let’s dive deep into each one so you can make the most of them this year. Meta Marketing Trend #1 Tell The Story Behind Your Product/Service Young people want to know the story behind your product. Diving deeper into the “how”…
Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week
This week, we spotlight Matt Carrington. He’s the Chief Marketing Officer at Athletic Greens. We’d like to congratulate Matt Carrington and the Athletic Greens team for offering a product that everybody needs: nutrition. Even better: the company offers nutrition at an affordable price. It costs somewhere between $2-3 per serving. And just one serving gives…