Ecommerce product pages are largely overlooked by companies. But SEO is just as important for these pages as it is for the corresponding category pages, and a properly managed queue of optimized product pages can do wonders for your ranking in the search engines. In this article, I’ll cover the top tips I’ve learned from…
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How to Rank on Page One with Amazon SEO in 2022
If your Amazon business relies on advertising, you might struggle to stay profitable. 59% of Amazon sellers worry about soaring advertising costs. Organic reach with search engine optimization (SEO) is the most reliable way to build sustainable sales on Amazon. This guide explains what Amazon SEO is, how it works, and how to use it….
The Unignorable Marketing Campaign Emails That Drive Results
Email marketing will bring in a projected $18B in revenue by 2027. It doesn’t matter how social media, the metaverse, or anything else develops—email marketing is here to stay. So, what do effective marketing emails look like? How do you reach customers through all the junk in their inboxes? This guide shows you how brands…
Does Your Brand Need a Refresh? Here’s How to Tell
The lifecycle of a brand is one of constant evolution. Brands begin at a basic starting point and often change or adapt based on new improvements, information, and customer expectations. Many of the changes that a brand experiences over time are positive and reflect success, growth, and flexibility. There are no predetermined rules for when…
Greg Fass: Marketing Leadership at Liquid Death Mountain Water
This week, we spotlight Greg Fass. He’s the VP of Marketing at Liquid Death Mountain Water. Nope. That’s not a typo. That’s the real name of the company. In fact, we’d like to congratulate Greg Fass and his team for putting together some of the most creative marketing promotions we’ve ever seen. And in this…
Amazon Selling Trends to Look Out for in 2022
Amazon controls almost 60% of all ecommerce sales. Their reach is enormous and only grows by the year. If you’re an ecommerce merchant, it’s crucial to watch changes in Amazon selling trends. By staying on top of these trends, you’ll gain an edge over your competitors and boost sales. So in this article, we’ll go…
Social Media Listening to Inform Your Content Strategy
Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….
How to Build SEO Dashboard With Google Data Studio
Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What You’ll Learn: What are Google Data Studio Dashboards? What Can You Do with Data Studio Dashboards?…
Christine Hsu Evans, Chief Marketing and Strategy Officer at Headspace Health
This week, we spotlight Christine Hsu Evans. She’s the Chief Marketing and Strategy Officer at Headspace Health. We’d like to congratulate Christine Hsu Evans and the Headspace Health team for the recent successful merger with Ginger. The two companies together make up a single $3 billion powerhouse offering mental health services. Ginger, as a standalone…
The Top Paid Media Networks You Need to Know About in 2023
Brands investing in paid ad networks are seeing huge returns For every $1 a brand spends on Google Ads—the most popular paid media ad network—they get $8 in profit. And some networks take those results further by using the latest lead-gen technologies. So in this blog, we’ll cover the top paid ad networks driving high…