Amazon controls almost 60% of all ecommerce sales. Their reach is enormous and only grows by the year. If you’re an ecommerce merchant, it’s crucial to watch changes in Amazon selling trends. By staying on top of these trends, you’ll gain an edge over your competitors and boost sales. So in this article, we’ll go…
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Social Media Listening to Inform Your Content Strategy
Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….
How to Build SEO Dashboard With Google Data Studio
Google Data Studio offers everything a marketer dreams of in an executive dashboard. But, you need to know how to use it. In this blog, I’ll teach you how to create a Google Data Studio dashboard for marketing. What You’ll Learn: What are Google Data Studio Dashboards? What Can You Do with Data Studio Dashboards?…
Christine Hsu Evans, Chief Marketing and Strategy Officer at Headspace Health
This week, we spotlight Christine Hsu Evans. She’s the Chief Marketing and Strategy Officer at Headspace Health. We’d like to congratulate Christine Hsu Evans and the Headspace Health team for the recent successful merger with Ginger. The two companies together make up a single $3 billion powerhouse offering mental health services. Ginger, as a standalone…
The Top Paid Media Networks You Need to Know About in 2023
Brands investing in paid ad networks are seeing huge returns For every $1 a brand spends on Google Ads—the most popular paid media ad network—they get $8 in profit. And some networks take those results further by using the latest lead-gen technologies. So in this blog, we’ll cover the top paid ad networks driving high…
Ignite Visibility Ranked as a Top SEO Company for 2022
At Ignite Visibility, our mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success, and the community. Establishing mutually beneficial and long-term relationships enables us to create custom solutions tailored to meet the specialized business objectives…
Tim Ellis, Chief Marketing Officer for the National Football League (NFL)
This week, we spotlight Tim Ellis. He’s the Chief Marketing Officer for the National Football League. We’d like to congratulate Tim Ellis and the NFL team for staying successful in the middle of a pandemic. Think about it: football is a close-contact sport by definition. And the fans who sit in the stands aren’t exactly…
The Evolution of Marketing with Allison Siddons Walker
Jazzercise popped up in 1969 as a dance workout program. A lot has changed in the workout scene since then but one thing has remained strong: Jazzercise. I had the pleasure of chatting with Allison Siddons Walker, the Vice President of Global Marketing and PR for Jazzercise recently for the Ignite Visibility University Podcast….
How to Optimize Your Site with Q&A Schema
You may already know the benefits of Q&A schema, as well as how to implement them. (And if you don’t, you can learn all about it on our blog: How to Use Q&A and FAQ Schema Markup.) But what about optimizing your questions and answers? Here are some tools and tactics for discovering the right…
Carolyn Dawkins: How She Leads Global Marketing at Clinique
In this edition of Marketer of the Week, Ignite Visibility spotlights Carolyn Dawkins, Global Chief Marketing Officer and Senior Vice President of Clinique. Ignite Visibility applauds Carolyn Dawkins for her long and successful career in the world of marketing for high-end brands known around the world. Meet Carolyn Dawkins Every once in a while, a…