At Ignite Visibility, our mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success, and the community. Establishing mutually beneficial and long-term relationships enables us to create custom solutions tailored to meet the specialized business objectives…
Search Results for:
Tim Ellis, Chief Marketing Officer for the National Football League (NFL)
This week, we spotlight Tim Ellis. He’s the Chief Marketing Officer for the National Football League. We’d like to congratulate Tim Ellis and the NFL team for staying successful in the middle of a pandemic. Think about it: football is a close-contact sport by definition. And the fans who sit in the stands aren’t exactly…
The Evolution of Marketing with Allison Siddons Walker
Jazzercise popped up in 1969 as a dance workout program. A lot has changed in the workout scene since then but one thing has remained strong: Jazzercise. I had the pleasure of chatting with Allison Siddons Walker, the Vice President of Global Marketing and PR for Jazzercise recently for the Ignite Visibility University Podcast….
How to Optimize Your Site with Q&A Schema
You may already know the benefits of Q&A schema, as well as how to implement them. (And if you don’t, you can learn all about it on our blog: How to Use Q&A and FAQ Schema Markup.) But what about optimizing your questions and answers? Here are some tools and tactics for discovering the right…
Carolyn Dawkins: How She Leads Global Marketing at Clinique
In this edition of Marketer of the Week, Ignite Visibility spotlights Carolyn Dawkins, Global Chief Marketing Officer and Senior Vice President of Clinique. Ignite Visibility applauds Carolyn Dawkins for her long and successful career in the world of marketing for high-end brands known around the world. Meet Carolyn Dawkins Every once in a while, a…
Meta Marketing Trends of 2022 to Incorporate Now
Meta recently announced the top trends content creators should focus on in 2022. So let’s dive deep into each one so you can make the most of them this year. Meta Marketing Trend #1 Tell The Story Behind Your Product/Service Young people want to know the story behind your product. Diving deeper into the “how”…
Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week
This week, we spotlight Matt Carrington. He’s the Chief Marketing Officer at Athletic Greens. We’d like to congratulate Matt Carrington and the Athletic Greens team for offering a product that everybody needs: nutrition. Even better: the company offers nutrition at an affordable price. It costs somewhere between $2-3 per serving. And just one serving gives…
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
Lee Applbaum, CMO of Wheels Up – Ignite Marketer of the Week
This week, we spotlight Lee Applbaum. He’s the Chief Marketing Officer at Wheels Up. We’d like to congratulate Lee Applbaum and the Wheels Up team for outstanding Q1 2022 results. Among the highlights: Revenue jumped 24% to more than $325 million Membership increased 26% to over 12,000 Live Flight Legs increased 15% to over 17,000…
How to Hire the Right Paid Media Agency in 2022
Hiring a paid media agency’s a smart business move. …If you hire the right one. The right agency can help you quickly increase your traffic, leads, and sales. The wrong one will have you spending your budget with little return. And because the industry’s always changing, it’s important to know what to look for when…