Meta recently announced the top trends content creators should focus on in 2022. So let’s dive deep into each one so you can make the most of them this year. Meta Marketing Trend #1 Tell The Story Behind Your Product/Service Young people want to know the story behind your product. Diving deeper into the “how”…
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Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week
This week, we spotlight Matt Carrington. He’s the Chief Marketing Officer at Athletic Greens. We’d like to congratulate Matt Carrington and the Athletic Greens team for offering a product that everybody needs: nutrition. Even better: the company offers nutrition at an affordable price. It costs somewhere between $2-3 per serving. And just one serving gives…
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
Lee Applbaum, CMO of Wheels Up – Ignite Marketer of the Week
This week, we spotlight Lee Applbaum. He’s the Chief Marketing Officer at Wheels Up. We’d like to congratulate Lee Applbaum and the Wheels Up team for outstanding Q1 2022 results. Among the highlights: Revenue jumped 24% to more than $325 million Membership increased 26% to over 12,000 Live Flight Legs increased 15% to over 17,000…
How to Hire the Right Paid Media Agency in 2022
Hiring a paid media agency’s a smart business move. …If you hire the right one. The right agency can help you quickly increase your traffic, leads, and sales. The wrong one will have you spending your budget with little return. And because the industry’s always changing, it’s important to know what to look for when…
How We Broke 10 Million YouTube Views: A Case Study
We broke 10 million views on YouTube. In this article, I’ll break down the 11 steps we took to get there – and how we plan to grow even faster. How to Get Views on YouTube Let’s start with what we did right. Here are the steps we took to increase YouTube traffic and engagement. …
Sarah Franklin, Chief Marketing Officer at Salesforce – Ignite Marketer of the Week
This week, we spotlight Sarah Franklin. She’s the President and CMO at Salesforce. We’d like to congratulate Sarah Franklin and the Salesforce team on their outstanding Q1 results. The company posted revenue of $7.41 billion. That’s an increase of 21% year-over-year. Salesforce also issued guidance. The company expects Q2 revenues to come in around $7.7…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
How Metaverse Companies Can Benefit Your Business and Boost Growth
You’ve probably heard of the Metaverse, which aims to move the world into the next stage of the digital era. In fact, you’ve probably seen it in movies like Free Guy and Ready Player One, where what seems like movie magic is actually the Metaverse in action. The Metaverse blurs the lines between virtual and…
Rachel Ferdinando, CMO and SVP of Frito-Lay – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Rachel Ferdinando, Senior Vice President and Chief Marketing Officer of Frito-Lay North America. Ignite Visibility applauds Rachel Ferdinando for her ability to transcend traditional marketing barriers and lead her brand with fresh and innovative ideas. Rachel Ferdinando, the Creative If you’re looking for a…