Want a website, brochure or white paper that converts like crazy? ( Of course you do.) Good news: you can have it. All you need is the right content. You’ve probably heard of copywriting. In the marketing world, that’s content intended to sell. It’s key in the conversion process and for customer engagement, and…
Fulfillment by Amazon vs. Fulfillment by Merchant vs. Seller-Fulfilled Prime (The Ultimate Guide)
If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. But which one is right for your business? If you’re an Amazon merchant, you have a few options when it comes to fulfilling orders. You can use Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), or Seller-Fulfilled Prime (SFP). But…
Real Customer Journey Mapping (That Works) – Video Blog
Customer journey mapping allows digital businesses to understand the full picture. Learn about goals, personas, triggers, traffic channels, landing pages, funnels and more in this video. Customer Journey Map Video Transcription Hi there, I’m John Lincoln with ignite visibility and today I’m talking about customer journey mapping for your website. This is something that so…
Amazon is Going Social and New Snapchat Features for Marketers
This week: Snap, Inc. has some new announcements, Amazon launches Instagram for shopping, and wait until you see how much native ad buying has increased in the past year. Here’s what happened this week in digital marketing. Introducing Amazon Spark: Instagram for Shopping! This past week, Amazon announced Spark, a social shopping feed. Spark…
How to Optimize for Personal Assistants, the New Frontier of SEO
The use of Personal Assistants as a tool for search is on the rise and represents a new frontier for SEO. In this blog, we discuss why Personal Assistant Search Optimization (PASO) is vital to the success of your company. “Hey Siri, find a great gourmet restaurant near me.” That statement, spoken out loud, is an…
New Re-targeting and New Messaging Platforms on Your Favorite Networks
This week: you have a couple of new retargeting options, Amazon sets a new record, and Google has banned pop-under AdSense ads. Here’s what happened this week in digital marketing. Amazon Set a Record on This Year’s Prime Day Amazon’s biggest sales day ever was this past week. Unsurprisingly, it occurred on Prime Day….
Google Attribution 360 – An Undeniable Solution To Marketing Tracking Issues
Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
Why You Should Hire a SEO Company to Handle Your Website Transfer
The Ignite Visibility team has handled hundreds of website transfers, so we know a thing or two about how to avoid big drops in traffic, revenue and leads. In this blog, we tell you what you need to know. There are 1,161,444, 177 total websites online right now, that we know about (not including the…
Posts With Google – A Big Play For Branded Search Marketing
If you’re a savvy search engine marketer, you are always looking for ways to show up in Google results. Google has made this task even easier by opening up its Post with Google to local businesses. See how you can utilize this new tool. Until recently, Google only allowed a select few individuals and organizations…
How To Target Keywords In Content Marketing (Like A Pro)
As a good digital marketer, you already know about the importance of keyword research. However, there’s usually a difference between the types of keywords you’ll use in content marketing and the keywords you’ll use throughout the rest of your site. Watch A Video Or Read The Full Article Below In this article, we’ll go over…