This week: Local results get hyperlocal, last month’s quality update is favoring the news, and some SEO myths get debunked. Here’s what happened this week in SEO. Study Shows That News Sites Benefitted from Last Month’s Quality Update Google released a “quality update” in June. Allegedly. The search giant has yet to confirm or deny…
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How To Be Sure Your Social Media Person Is A Real Expert (43 Questions to Ask)
If you’ve outsourced your social media marketing to another company, it’s a great idea to make sure the people who work for that company are SMM experts. But how can you know that? One of the best ways to determine if your SMM company is run by gurus and not imposters is to ask a…
Google: Contact Info Isn’t a Ranking Signal
This week: Google reiterates an old warning about URLs, a new Google test removes the estimated number of search results, and Penguin 4.0 still hasn’t launched. Here’s what happened this week in SEO. Google Test Removes Estimated Number of Search Results When you’ve performed some of your own searches using Google, you might have noticed…
Amazon Beats Google as a Starting Point for Product Searches
This week: It looks like a new Google update rolled out last month, product price isn’t a ranking signal, and wait until you learn how many search results include sites using HTTPS. Here’s what happened this week in SEO. Looks Like a Google Update Occurred in June According to Glenn Gabe at G-Squared Interactive, there’s…
Google Uses RankBrain for Every Search
This week: Google releases a new Search Console report with another one is on the way, RankBrain is used in every search, and AdWords ads are coming to the local 3-pack. Here’s what happened this week in SEO. Google Adds Rich Results Filter to Search Console Google continues to add new features to the Search…
What Are You Doing to Transform Loyal Customers Into Brand Evangelists?
You can write the best ad copy in the world and it will still pale in comparison to the testimony of a satisfied customer. That’s because happy customers talk to people they already know. They don’t have to overcome any trust issues like you do when you’re marketing to complete strangers. Even better: when satisfied…
How to Optimize Your Site Even If It Doesn’t Have a Lot of Traffic
The conventional wisdom is that your site needs a healthy amount of traffic if you want to optimize it for conversions. That’s because, statistically speaking, you can’t be confident that your split test results are accurate without a large sample size. That certainly makes sense at face value. After all, if a presidential polling organization…
Google Announces Springboard: A Search Engine for Apps
This week: Google wants you to make spam reporting easier, there’s a new search tool on the horizon, and TLD keywords don’t do anything to improve your rank. Here’s what happened this week in SEO. Google Announces Springboard: A Search Engine for Apps This week, Google announced Springboard: a search engine that searches through all…
5 Reasons Why All Businesses Should Take Advantage of GaggleAMP
How would you like to make your content go viral? You can increase the odds of that happening with GaggleAMP. GaggleAMP isn’t just about virality, though. It’s really a tool that gives businesses the opportunity to increase their reach by empowering employees to act as brand ambassadors. It does that by streamlining the process of…
Google Does Not Use Social Signals As A Ranking Factor
This week: Bing has a new toy, social signals still aren’t a ranking factor, and a new study shows promising results for AMP ads. Here’s what happened this week in SEO. Bing Releases PubHub for Publishers This week, Bing released a new tool that enables publishers to get their work discovered by more readers. PubHub…