With approximately 2.6 billion (yes … BILLION) users, it’s no wonder that businesses and brands are loving the exposure they get through YouTube videos. The one downside? There are over 51 million YouTube channels. If you want to get seen on this platform, you have to put the work in. Here are 15 different out-of-the-box…
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Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
The Truth About Dark Posts
Dark posts sound scary, right? They definitely do but don’t worry. The name is misleading. There’s no reason to be scared of this social media ad tactic. They’re actually a really great way to have your content reach your intended audience—and only that audience. Keep reading to find out more about what dark posts are,…
An In-Depth Look at Google’s Helpful Content Update
Google’s completed its rollout of the Helpful Content Update—one of the most significant in its decades-long history. With this update, Google rewards content that puts people first and search engines second. A big update like this can have a serious impact on your traffic. While Google tries to be transparent about its changes, there’s a…
Everything You Need to Know About How to Make a Podcast
Every year, more brands are discovering Podcasting’s ability to expand their reach. It’s a launchpad for building loyal fans, getting content ideas, and becoming a thought leader. So in this article, you’ll learn how to make a podcast for your business. You’ll learn what podcasts are, why you should make one, and how to do…
Breaking Down PPC Automation (With Software Recommendations)
Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…
Opt-in Email Marketing for Beginners
Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…
Facebook Video Ads Best Practices for Exceptional Results
What We’ll Cover: Choosing the Right Audience for Your Facebook Video Ads Creating Facebook Video Ads for Every Stage of the Funnel Facebook Video Ad Specs Facebook Video Ads Best Practices Top 5 Facebook Video Ads Examples Marketers slate almost 60% of their digital ad budgets towards video. One of the most engaging ad mediums,…
The Ultimate Guide to Acing Your Holiday Marketing in 2022
What We’ll Cover: The Business of 2022: Holiday Marketing Why Your Business Needs a Holiday Marketing Strategy Examples of Successful Holiday Marketing Campaigns How to Create a Holiday Marketing Campaign Holiday Marketing Email Mistakes to Avoid Bonus: Holiday Marketing Tips from Ignite Experts Despite recession fears, this year’s holiday sales will be a slam dunk…
How Marketing Automation Can Simplify Your Workload and Boost Productivity
Despite marketing’s high return, it’s highly time-consuming. Finding prospects, reaching out, following up, and other outbound take time and effort. But marketing automation tools can handle these jobs for you. This lets you scale your marketing far beyond what you could do otherwise. So in this article, you’ll learn what marketing automation is, its benefits,…