MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week

Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week

July 18, 2022 By John Lincoln

Matt Carrington - Marketer of the Week

This week, we spotlight Matt Carrington. He’s the Chief Marketing Officer at Athletic Greens.

We’d like to congratulate Matt Carrington and the Athletic Greens team for offering a product that everybody needs: nutrition.

Even better: the company offers nutrition at an affordable price. It costs somewhere between $2-3 per serving.

And just one serving gives you 75 vitamins, minerals, and nutrients. “It’s all you need, really,” says the company website.

The Mission

The Athletic Greens corporate mission is “to empower people to take ownership of their health.”

More than a decade old, the company makes it easy for everybody to get their daily dose of important nutrition.

According to Athletic Greens: “Taking a bunch of pills and capsules is hard on the stomach and hard to keep up with. To help each of us be at our best, we developed a better approach to providing your body with everything it needs for optimal performance.”

Enter AG1, the company’s powder product that you mix with 8 ounces of water.

So what’s in a single serving? Vitamins (A, B6, C, and E just to name a few), minerals (calcium carbonate, potassium, selenium, etc.), nutrients (alfalfa, apple, carrots, spinach, pineapple, etc.), probiotics, and adaptogens.

It sounds like a chemistry course in a drinking glass. But it’s packed with stuff we all need.

And it’s Matt Carrington’s job to sell it.

Matt Carrington’s Fairly New Career

Matt’s been with Athletic Greens for about two and a half years. According to him, AG1 “powers gut health, immunity, and peak performance by delivering high-quality micronutrients our bodies need.”

But it’s the quality of marketing that draws our attention to him. The website is a case study on how to promote a product online.

Although the video banner on the home page says “athletes belong here,” the “Welcome to Foundational Nutrition” opening line says more than that. People who want to stay healthy but don’t necessarily have time for three square meals a day will scroll on.

And that’s when they’ll see three calls to action.

Make that four. The sticky header at the top reading “Get Your AG1” also tempts visitors to start with the product.

Following that, you’ll see the following disclaimers for folks in the target market who might have some allergies:

  • Gluten-free
  • No eggs
  • No sugar
  • Nut-free
  • Dairy-free

See that? Objections answered.

Then the website clarifies that basically everybody is in the target market with this line: “For high performance everybodies.”

That’s followed by a listing of benefits:

  • Gut health
  • Immunity
  • More energy
  • Helps recovery

Following that is the social proof. Here’s a review from Dr. Andrew Huberman: “I’ve been using Athletic Greens since 2012 because it’s the simplest, most straightforward way for me to get my basis of important vitamins, minerals, and probiotics.”

Great stuff. I definitely recommend using that website as a template if you’re looking for a starting point for marketing a product online.

Matt Carrington’s Previous Experiences

Prior to his current gig, Carrington spent about five years with Framebridge. That company makes it easy to custom-frame your favorite items.

And before that, he worked as VP of Marketing for Curb Mobility, a top 25 travel app. 

While there, he led the effort to change the company name from Taxi Magic to Curb. He also served on the senior executive team and contributed to fundraising efforts.

Carrington also led and developed the company’s nationwide marketing team.

And he says that he took enough taxi rides for three lifetimes but learned a lot in the process.

All his hard work, past and present, has paid off. Matt Carrington landed a spot on Forbes Magazine’s inaugural list of Entrepreneurial CMOS.

Wrapping It Up

Matt Carrington hasn’t forgotten the basics. That’s probably why he’s so good at his job.

While technology advances and modern marketers search for new ways to reach audiences, we should also remember that we stay great the same way we became great. 

By persuading people to buy our products.

At the end of the day, that’s what it’s all about. And Matt Carrington is great at it.

Related Posts

  • Women Making Big Strides in Marketing - Ignite Marketers of the Week

    March 8th is International Women’s Day - a day dedicated to commemorate the cultural, political,…

  • Matt Cutts Tweets Infographic

    In this infographic we take a closer look at Matt Cutts Tweets and ask, "What…

  • Julia Munder, International Marketing Director, Maxwell Scott - Ignite Marketer of the Week

    In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Munder, marketing director…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service