Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
5 Content Marketing Trends to Watch in 2022
When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content…
Ultimate Guide to Copywriting: How to Write Content That Sells
Do you hear that? Crickets. That’s the sound your proverbial cash register is making because you haven’t invested in copywriting. Want to hear that register sing? Your first step is right here. Start with this comprehensive crash course on copywriting for more customers, more revenue, and more potential. Let’s get writing. How to Use This…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…
Google My Business: How to Create High Ranking, Eye-Catching Google Posts
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
Email Design That Captures (& Keeps) Your Readers Attention
First impressions matter, especially when it comes to emails. Did you know that the average office worker receives more than 120 emails per day? With a number like that, how can you ensure yours receive maximum open rates? Today, Ignite Visibility’s resident Email Marketing Specialist Presli Marquez is taking the guesswork out of designing a…
Email Program Management: Should You Go Internal or Agency?
When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn’t always seamless. I’m Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn’t standardized. Some opt for an in-house team while others choose to hire an agency. Which is right for…
Thought Leadership Strategy: How to Develop Thought Leaders in Your Company
When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it…
Diversity & Inclusion in The Workplace: How to Promote Corporate Culture
If you want to attract and maintain the best talent on the market, you need to create a diverse corporate culture that can embrace everyone. Encouraging employees to explore ideas from different views and allowing people to be themselves leads to higher levels of engagement and retention. Yet, a lot of corporate diversity programs fail….