If you’re an Amazon seller who has ever felt jipped by bad Amazon reviews, you’re not alone. I’m Marisa Duffy, and as an Amazon Specialist at Ignite Visibility, I’ve seen it countless times. If your product is the bee’s knees and you want everyone to know it, you’re going to have to get past those…
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Justin Boatman, SVP Marketing, Riskalyze – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Justin Boatman, SVP of Marketing at Riskalyze. Ignite Visibility applauds Justin Boatman for being an impressive innovator who is changing the wealth tech marketing industry. Justin Boatman California-based Justin Boatman is a force to be reckoned with in the marketing industry. A strategic communicator,…
Google My Business: How to Create High Ranking, Eye-Catching Google Posts
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…
Archana Agrawal, Chief Marketing Officer, Airtable – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Archana Agrawal, Chief Marketing Officer at Airtable. Ignite Visibility applauds her and the Airtable team for democratizing software development so that business leaders can quickly build the tools that fit their needs. Archana Agrawal Archana Agrawal started with Airtable as CMO about a year…
How to Rank on Google: A Step-by-Step Process to Rank #1
As digital marketers, one of the most common questions we get from our clients is how to get that coveted number 1 spot on Google’s Search Results Page. There’s a science behind Google’s Search Results Algorithm and it’s constantly evolving but that doesn’t mean that ranking high is out of reach. In this article, I’m…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
What Spending Over 10 Million On Branded Search Taught Me
Google’s most recent fiscal year shows they raked in a massive revenue of $181.69 billion. A lot of that revenue comes from branded search. These branded keywords are so popular for two reasons: First, brands run ads on their own name. Second, competitors run ads on that same brand name, creating an auction around the…
Sean Pate, Brand Marketing & Communications Officer, Zenni Optical—Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sean Pate, Brand Marketing & Communications Officer at Zenni Optical. Ignite Visibility applauds Sean Pate for spearheading the biggest esports sponsorship in Zenni Optical’s history. Sean Pate Sean Pate is an accomplished public speaker and a passionate strategist focused on driving positive corporate brand…
How to Find a Profitable Blog Niche
These days, blogs are a dime a dozen. So, how do you differentiate yourself in such a saturated market? Choosing the right blog niche is a key way to ensure you’re off to a strong start. What We’ll Cover: What is a Blog Niche? Choosing Your Perfect Blog Niche Brainstorming Tactics to Help You…
Instagram Doubles Insights! Tracking Period Extended to 60 Days - Ignite Friday
This week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Here’s what happened this week in digital marketing. Google Launches Deals Listings in Search If you’re in the ecommerce space, you’ve got a new way to promote specials and discounts online. Google Shopping now highlights deals in search results. In this…