Amazon recently launched a new tool that encourages brands to build stronger relationships with their consumers. When used correctly, this tool will bring visitors to Amazon and encourage them to spend more time shopping. Keep reading to learn all about the Amazon Manage Your Customer Engagement feature and how you can get started! What is…
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Julia Rubano, Senior Content Strategist at Starship – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Rubano, senior content strategist at Starship. Ignite Visibility applauds her for spearheading Starship’s marketing efforts and taking the brand to the next level of success. Julia Rubano Julia Rubano majored in Creative Writing (Poetry) and Film at Trinity College in Hartford, Connecticut. Since…
WordPress Plugin Exposes Websites… Is Yours One of Them? – Ignite Friday
This week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites. Here’s what happened this week in digital marketing. WordPress Plugin Vulnerability Exposes More Than a Million Sites Pay attention if you use the WordPress Ninja Forms plugin. According to researchers…
How to Use the Skyscraper Technique to Generate Quality Backlinks
If you’re finding it increasingly difficult to capture the attention of your target audience, you’re not alone. In today’s online landscape, the competition is heating up, leading many content marketers to explore new ways of optimizing their content for passage ranking. If you’ve come across the phrase “skyscraper technique” in your research and want to…
How to Increase Website Traffic 300% Using Max Image Preview
What if I told you that Google recently announced that there are a few simple ways to drive over 300% MORE traffic to your site? And what if I followed up by saying all you have to do is add a meta tag to your site? Keep reading because, in this article, I’m going…
Kristian Borghesan, Director of Marketing, FutureVault – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Kristian Borghesan, Director of Marketing at FutureVault. Ignite Visibility applauds Kristian Borghesan for his ability to brand businesses in a way that creates consistent brand recognition to help them achieve sustainable success. Kristian Borghesan Described by his co-workers as an all-around go-getter, Ontario-based Kristian…
Is Your Website Theme Hurting Your Rank? – Ignite Friday
This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing. Facebook Unveils New Marketing Tool Called Ad Strategies Facebook recently released Ad Strategies, a new marketing automation tool that helps you build…
How to Use Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh…
Everything You Need to Know About Google’s SEO Title Tags Update
Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll take…
TikTok Surpasses YouTube for Average Watch Time – Ignite Friday
This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it…