Looking to embed a map on your website landing page? You’ll find that it’s easier than you think, thanks to the magic of Google Maps. In this guide, I’ll show you how to embed Google Maps on a website. Why Should I Embed a Google Map Into My Site? Before I get into the “how,”…
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Amazon Marketing Webinar: Increase 2021 Prime Day Sales
Amazon Prime Day is one of the biggest events of the year for ecommerce. It’s an ideal time to target shoppers who already have high buyer intent. After all, they aren’t browsing sales for nothing. But don’t expect them to simply stumble across your shop. Instead, you need a strategy in place to capture their…
Benchmark Marketing: How to Monitor Progress in Digital Marketing
In this article, I’ll show you how to improve your strategy through benchmark marketing. Using benchmarks, I’ve been able to identify gaps in hundreds of client’s campaigns and strategies and use those gaps to build marketing plans that hit their growth goals. Let’s get started. We’ll Cover: Benchmark Marketing Definition Different Kinds of Benchmarking Importance…
What to Know About MUM, Google’s New AI Tech
It was only a matter of time until Google released an updated piece of algorithm tech. Since the latest adaptation, BERT, launched in 2019, it seems the artificial intelligence team has been working on something new: Google MUM. What is Google MUM, and how will it impact the world of search engine optimization? What…
Amazon Storefront 101: Grow Brand Awareness & Secure Sales
Amazon has come a long way from its early days as an online bookseller. In this post, Ignite Visibility Amazon Coordinator, Marisa Duffy, will run through everything you need to know about how to create an Amazon Storefront so you can take your business to the next level. Let’s jump right in! What We’ll Cover:…
Big Google News: 1st Release of a Broad Core Algorithm Update is Here – Ignite Friday
This week: Google rolls out an update. And next month: Google will roll out another update. Here’s what happened this week in digital marketing. Google Rolls out Broad Core Algorithm Update Here’s the reason some of your keywords might be doing the Google Dance. On June 2, Google released a broad core algorithm update….
The Top Social Media KPIs to Track For Better Engagement
For marketers, success on social media lies in metrics known as social media KPIs, a shorthand for key performance indicators. In addition to posting engaging content and growing your followers, that data needs to be quantified and translated into measurable results for your business. To help you make sense of these metrics, Ignite Visibility’s resident…
Kelly Jacobson, Digital Content Specialist, Schedulicity – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Kelly Jacobson, Digital Content Specialist at Schedulicity. Ignite Visibility applauds her for a history of outstanding accomplishments in digital marketing. Kelly Jacobson Jacobson has been with Schedulicity for a short time. She started just this month. Before that, she spent about 11 months as…
5 Must-Haves to Run a Profitable Digital Ecommerce Program
5 Must-Haves We Will Cover: Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For Ecommerce in particular, I’ve rounded up some practices that…
10 Customer Retention Tactics to Boost Revenue
Did you know that the average company loses roughly 20% of its customers each year by simply failing to attend to their needs? Losing customers not only means you lose money, but you lose the resources used in trying to convert them. You shouldn’t let that happen to your business. To help curtail these issues,…