In this article, we’ll go over how to create a marketing budget and provide you with a few budget templates. These templates are used by actual marketers and marketing companies to help them decide how to spend their money in order to receive the highest returns. Let’s get started with why a marketing budget is…
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John Sheldon, Chief Marketing Officer, SmileDirectClub – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights John Sheldon, Chief Marketing Officer (CMO) at SmileDirectClub. The team at Ignite Visibility applauds Sheldon for his work in expanding SmileDirectClub on a global scale, leading the company’s marketing as it went public and getting the message out about accessible oral care. John Sheldon…
How to Use Pinterest for Business
Talk to any foodie, party planner, or DIY craft enthusiast, and they’ll tell you Pinterest is a bustling hub of creativity. But you may be wondering—“Why should my brand advertise on Pinterest?” While this is a common thought that crosses many marketers’ minds. In reality, Pinterest can make a big impact on your business. Over…
Multi-Service Case Study: Life & Business Coaching Enterprise Client Sees +89% in Conversions in Q4
Here’s how Ignite Visibility helped a life and business coaching leader grow online from nearly every corner. The Challenge Prior to the COVID-19 pandemic, much of our client’s market was in-person speaking events. With that channel turned off for the time being, virtual events and offerings took precedence. As we all know, this continued to…
Google Delays Block of Third Party Cookies Until 2023 – Ignite Friday
This week: Facebook offers a new platform for writers, Google offers more heartache for black-hatters, and TikTok offers marketing advice. Here’s what happened this week in digital marketing. Facebook Announces New Platform for Writers This past week, Facebook announced a new service for writers. It’s called Bulletin. Using Bulletin, independent writers can create a website,…
Marc Babel, Digital Marketing Manager, Corporate Travel Management – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Marc Babel, Digital Marketing Manager at Corporate Travel Management (CTM). Ignite Visibility is proud to recognize him for his extensive contributions and achievements in B2B digital marketing. Marc Babel A fearless and hands-on leader, Babel lives and breathes marketing. Not only was it his…
Facebook Launches New Ecommerce Features – Ignite Friday
This week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing. Google Rolls Out New Spam Algorithm – Second Update Coming Next Week Google’s annual report indicated that hacked spam is running rampant. In an effort to combat these hack…
How To: Website Redesign Made Simple
Did you know the average website lasts about 1-2 years before a redesign? There are various reasons you may want to undergo a website redesign. Follow this guide to make sure that you get your redesign plan in place and follow it carefully. 1. Gather Your Current Metrics The #1 reason for a website redesign…
How to Become a Master Negotiator with Christine McKay
But it involves one critical, yet often overlooked skill—negotiation. In the latest installment of our Ignite Visibility University podcast, CEO John Lincoln chats with founder and CEO of Venn Negotiation, Christine McKay, as she shares her top tips on how to negotiate like a pro. What We’ll Cover: Christine McKay: Negotiator Extraordinaire How to…
Elizabeth Male, Communications Manager, StriveTogether – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Elizabeth Male, Communication Manager at StriveTogether. Ignite Visibility applauds her for her exceptional achievements in merging the worlds of writing, marketing, and philanthropy. Elizabeth Male Elizabeth Male was originally hired at StriveTogether in 2018 to be the organization’s Communications Specialist. She quickly climbed the…