While a high bounce rate is one of the most common conversion killers, the good news is that it can be reduced. In this article, I’ll cover everything from understanding bounce rate and how it’s calculated to common causes and tips for improvement. What We’ll Cover: What it is How to find it What makes…
Search Results for: bounce rate
The Ultimate Guide to Email Marketing Strategy
Email marketing remains a cornerstone of effective B2B communication in today’s ever-evolving digital landscape. With an ROI of $36 for every $1 spent, you can’t afford to overlook it. But conquering the inbox requires more than just a catchy subject line and a fancy template. It calls for a deep understanding of your audience, a…
How to Use Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh…
Top Conversion Rate Optimization Tools
We’ve gathered the most popular CRO platforms on the market, plus five free conversion rate optimization tools that can stand alone or add to your paid capabilities. Equip your CRO arsenal with the top conversion rate optimization tools CRO (conversion rate optimization) is one of the most important acronyms in sales and marketing—and one of…
How Page Speed is Affecting Your Conversion Rate
Once you get a visitor on your website, you want to make sure they stay there. That’s why metrics like page loading time is one of the most important numbers surrounding your site’s performance. In this guide, we’ll break down exactly how page speed can impact your website’s conversion rates and offer suggestions for improvement….
Google Click-Through Rates (CTR) By Ranking Position [2020]
How does SERP ranking impact click-through rates? We provide benchmark data on Google click-through rates by position using 2020 data across over 1,000 queries. What We’ll Cover: The search landscape in 2020 Breakdown of Google CTRs by ranking position What compels people to “click”? How to improve your CTRs based on our 2020 findings Provide…
How to Improve Your Businesses’ Email Open Rates
It seems like the entire world lives online these days. And consumers of all stripes are becoming more and more reliant on digital channels to fulfill their communication, entertainment, education, and shopping needs. Needless to say, for marketers, digital literacy has become a key part of everyday existence. But with so much noise out there,…
10 New Conversion Rate Optimization Strategies For 2020
Conversion rate optimization (CRO) covers the entire marketing strategy, from generating leads to improving the post-sale experience and giving your brand reputation a boost. Whether you’re selling sneakers or SaaS solutions, CRO success hinges on setting objectives and tracking your performance. In this article, I’ll look at ten conversion rate optimization tips to help you…
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most…
78 SEO Tips From Google’s Quality Rater Guidelines
Google never been straightforward with its algorithms and how, exactly, it ranks content. One thing it is straightforward about? It’s Quality Rater Guidelines. Watch A Video On Google’s Quality Rater Guidelines In this article, I’ll go over 78 SEO tips that search marketers of all stripes need to know. Google’s guidelines have been around for…