One of the best ways to promote your brand online is with video marketing.
If you do decide to use video to promote your brand, you’ll undoubtedly need the assistance of one or more tools. Here are some of the best.
Why video? Just read the stats:
- Social video draws 1,200% more shares than image and text content combined
- Video posts on Facebook have 135% greater organic reach than photo posts
- By 2019, consumer video traffic will account for 80% of all Internet traffic
- More than half (55%) of people watch video online every day
- 92% of mobile video viewers share videos with others
So if you skip out on video marketing, you’re limiting your reach.
You’ll be impressed with nFusz right away when you see how the company uses video on its own homepage. You can do that on your website as well.
But nFusz isn’t just one tool. It’s a suite of tools:
- notifiCRM – The so-called “flagship product” of nFusz. The company claims it’s the world’s first interactive-video CRM.
- notifiAIR – Enables users to remove the background of a video and add “clickable” content on top of another video, image, or website. It’s an upgrade to notifiCRM.
- notifiLINKS – Gives users the ability to distribute interactive videos by email, social media, e-invites, and even text messaging. Other distribution methods are allowed as well.
- notifiWEB – Enables users to create promo videos with clickable links that can be embedded in WordPress and other content management systems (CMS). The videos are viewable on mobile and desktop platforms.
- notifiADS – Allows users to create interactive video ads that they can place almost anywhere, including Facebook.
- notifiTV – Enables users to create interactive video for smart TVs.
- notifiLIVE – As the name implies, notifiLIVE is a tool that allows users to create livestream interactive videos that are viewable on any smart TV or web browser.
Pricing for nFusz starts at $9.99 per month.
How would you like a marketing platform that offers video hosting, a video editor, and a library of in-depth tutorials about marketing? If so, then check out Wistia.
Additionally, Wistia also provides an embeddable player that you can use on your own website. That’s important because when you use your own player instead of the YouTube player, you won’t distract the user with ads or other promotional messaging.
Wistia also offers interactive elements that you can use as clickable calls to action (CTAs) within your own video.
Perhaps best of all: you can restrict where your videos get played by domain. That means people can’t steal your content. With YouTube, the only way you can make that happen is by disabling embedding of your videos (which means you can’t embed them as well).
It’s free to get started with Wistia, but you’re limited to three videos. If you decide to subscribe, pricing starts at $99 per month.
3. Online Video Marketing tools: Flipagram
If you’re searching for an easy way to transform your picture collection into a video slideshow, look no further than Flipagram.
Of course, you’re not limited to using images with that service. You can also splice in videos to create your own supercut.
Also, Flipagram lets you select your own background music. There are plenty of options, so it’s likely that you’ll find something that works for your brand.
Flipagram is available for iOS and Android. You can download it for free.
4. Stop Motion Studio
Stop Motion Studio lives up to its name.
If you think there’s a place in your online marketing efforts for a production that looks like Wallace and Gromit or some of the claymation shows that are popular around Christmas time, then you should download the app.
Once you’ve created your own stop-motion movie, you can upload it to YouTube, Facebook, or other social media sites.
Stop Motion Video supports the following features:
- A grid mode to position elements exactly where you want them
- A frame-by-frame movie editor
- Preview modes at various speeds
- Cut, copy, paste, and delete support
- Ultra High Definition support
- Green screen capabilities
The app also gives you the ability to add movies and titles using eight different themes.
If you want Stop Motion Studio with all the bells and whistles, it will cost you $8.99. Individual features are available at lower prices.
There aren’t too many marketers who haven’t heard of Animoto. It’s one of the more popular video marketing tools available.
For starters, Animoto offers an online editor that gives you the ability to compete with the pros when it comes to advertising your business in video. The company boasts that you can create great productions “in minutes.”
Second, Animoto enables you to create slideshow videos. The tool gives you nearly limitless options when it comes to selecting the right text font, size, and color. You also get to pick your own collage, layout, and timing.
On the company home page, you’ll see plenty of examples of Animoto videos that will inspire you to do something great for your brand.
Pricing starts at $8 per month.
Need to put some personalities in your video but don’t way to pay an arm and a leg for expensive actors? Go with animation instead.
Powtoon is a tool that will allow you to put cartoon characters in your production. They can move, interact with one another, and even show a range of emotions.
You can also add backgrounds and icons that fit into your marketing strategy. Feel free to check out some of the sample videos on the site to see what you can do with Powtoon.
Pricing starts at $19 per month.
7. Online Video Marketing tools: WeVideo
If you’re looking for a cloud-based video editor, consider WeVideo.
One of the tool’s best features is called “JumpStart.” It lets you edit your videos “at the speed of inspiration.”
In other words, you don’t have to wait for your video to upload before you start working on it. That’s a significant benefit.
The tool also offers more than 600 formats of images, audio, video, and graphics. You can even add green screen if you want to get really creative.
Pricing starts at $4.99 per month.
Another great option if you’re in the market for animated videos is Wideo. According to the company website, you can have “professional results in just a few minutes.”
It will probably take you longer than that, but there’s no doubt that you can put together some outstanding productions with Wideo.
The tool offers a number of templates to help you get started right away. There are also a variety of icons, backgrounds, and characters that you can choose from.
The Wideo website includes a number of training videos that will help you learn about some of the tool’s more advanced features.
Pricing starts at $19 per month.
“Picovico transforms your pictures, text, and music into polished videos.”
That’s the advertisement on the company homepage. Based on the reviews, the tool lives up to its promise.
If you’re curious about what the product can offer, there are plenty of examples of finished productions and templates you can look at. They’re easily accessed from the website’s main menu.
Picovico also includes an API. That will come in handy if you’re a developer who’d like to programatically assemble videos.
Pricing is on a per-video basis rather than per-month basis and starts at $5.
Maybe you’re at the point where you want to create folksy, animated videos but you don’t want cartoons. If so, you should consider using Sellamations to create doodles.
If you’re unfamiliar with doodles, they’re hand-drawn images that you can use in video to connect with your target market. In this case, “hand-drawn” means that viewers actually see a hand draw the images while watching the video.
It’s a cute way to market your brand. That kind of thing won’t work with every market segment, though.
You can check out quite a few examples of doodle videos on the company homepage. If you like what you see, fill out the contact form to get more info.
11. Online Video Marketing Tools: Viewbix
“Viewbix video ad units have average engagement rates of over 25%, meaning 1 in 4 viewers takes measurable action!”
That’s a fairly strong selling point for the Viewbix service that you’ll see on the company website. It’s another great option if you’re looking for interactive video.
Here’s what Viewbix offers:
- Embedded CTAs – people can click on your videos to visit a landing page
- Cross-platform support – your video will look great on a desktop, laptop, tablet, phablet, and smartphone
- Actionable insights – see how, when, and where people engage with your video
Pricing isn’t listed on the website, which means it’s expensive.
In spite of its name, Slidely is much more than a video slideshow platform. You can also draw from its library of stock video to create a rich user experience.
Slidely also offers fully packaged videos by professional designers that include matching music. In other words, you can adapt a video template to your own marketing message.
You can even transform one of your video clips into a music video.
Even better: Slidely promises “anytime, anywhere” support.
Pricing starts at $39 per month for 12 videos.
Another entry in the doodle/whiteboard concept is VideoScribe.
As is usually the case, the company highlights a number of its own videos on the homepage. That will give you a feel for what you can do with the service.
If you’re looking for a “fun” way to promote your brand, VideoScribe might be the way to go. You can easily get a chuckle out of people with a good doodle video.
VideoScribe offers a free trial. Pricing starts at $29 per month
14. Online Video Marketing Tools: Filmora
Filmora is another in-the-cloud video editing service.
Keep in mind, though, as of now, the service only works on Windows-based platforms.
The tool boasts of an intuitive design. If you’ve used video editing tools in the past, you know how helpful that can be.
Additionally, Filmora also offers a number of special effects that you can plug into your video. The demo of a football player running away from an earthquake looks particularly promising.
The company claims that new filters and effects are added every month. You will have to pay for those effects, though.
Besides those additional costs, pricing for the service starts at $9.99 per month.
If you’re looking to put personalized marketing into your videos, check out Vidyard.
As you can see from the homepage, the company enables you to put a person’s name (or also the person’s face) directly into a video when you’re showing it to that person. That kind of one-on-one attention should help with engagement.
Beyond that, Vidyard also promises to help you generate leads, accelerate your pipeline, and convert prospects.
The service also offers in-depth analytics tools so that you can measure key performance indicators (KPIs) that are unique to video marketing.
Finally, Vidyard also provides video hosting. That will help you bust out of the YouTube bubble.
To get a price quote, you’ll have to contact a sales rep.
“The easiest way to make your professional video.”
That’s the promise of Videolean, another cloud-based video creation service.
When you visit the company home page, you’re greeted with an above-the-fold CTA that gives you the option to start creating a video right now.
Click that button and create a test video. If you like what you see, consider subscribing to the service.
According to the website, more than 240,000 people are currently using the service. Clearly, some people find it worthwhile.
Pricing starts at $29 per month.
17. Online Video Marketing Tools: Magisto
The Magisto website says that you can create a video as quickly as you create a blog post. Of course, some blog posts take hours to create so that might not be saying a whole lot.
Still, Magisto offers a few awesome features:
- A cloud-based video editor
- An omni-channel distribution platform
- Analytics for actionable insights
The company also uses an artificial intelligence (AI) powered video maker that will analyze your production and optimize it for your target market.
Additionally, you can use the service to host business videos with its native player. Again, that gives you the ability to break free from some of the constraints of YouTube.
Pricing starts at $4.99 per month.
Another outstanding video editing app is Videoshop. It’s currently available for iOS, Android, and Windows platforms.
With Videoshop, you can:
- Add your favorite songs to your videos
- Include sound effects such as animal noises, explosions, and applause
- Add narration to your videos
- Trim out unnecessary or unwanted video clips
- Show video in slow motion
- Merge multiple clips into one video
- Add titles and subtitles
- Apply filters to enhance your videos
- Use transitions between scenes
Videoshop currently has a 5-star rating on the iOS App Store. Pricing starts at $3.99 per month.
If you’re on a MacOS or iOS platform and looking to produce great videos, check out iMovie.
Unfortunately, it’s not available for other platforms at this time.
Perhaps the best feature of iMovie is the price: it’s free.
Beyond that, the tool gives you all the bells and whistles you’d expect from top-notch video editing software. It’s got an easy-to-learn user interface, the ability to work with multiple 4K video clips, and plenty of options for sharing your videos.
With iMovie, you can also create high quality titles, apply video filters for a cinematic look, and add special effects.
It’s the place to start if you’re a video novice on an Apple platform.
20. Online Video Marketing Tools: GoAnimate
If you’re looking for a tool that can support cartoon characters as well as doodles, consider GoAnimate.
One cool feature of the service is that lip-syncing is automatic. In other words, once you add voice to your characters, they’ll move their mouths to match the words that they’re speaking.
Additionally, you can customize your characters. Give them the clothing, hairstyle, and skin tone that you think is best for your business.
You can also pick from hundreds of background scenes that represent various industries, occupations, and activities. The service continues to add more backgrounds on a regular basis.
Feel free to check out the sample videos on the homepage to see what the tool is capable of doing.
Pricing starts at $39 per month.
21. AVS Video Editor
If you’re on a Windows platform and looking for an affordable video editor that’s not cloud-based, consider the AVS Video Editor.
The tool supports all the most popular video formats, including AVI, MP4, VOB, DVD, WMV, 3GP, and MKV. It also supports often-used codecs such as H.264, MPEG-4, and H.263.
Additionally, AVS Video Editor gives you the ability to edit HD videos quickly. That’s because it uses an integrated video cache technology.
You can also use the software to record video on-the-fly. It plays nicely with your webcam and you can use it to capture the activity on your PC screen.
Pricing starts at $39.
22. Adobe Premiere Pro CC
When it comes to photo or video editing, you can’t go wrong with Adobe. If you’re in the market for a professional grade video editing machine, check out Adobe Premiere Pro CC.
Clearly, Adobe is trying to market Premiere Pro as the Photoshop of video editing software. There are plenty of reasons to think that effort will succeed.
The company claims that its tool is “the only nonlinear editor that enables you to have multiple projects open while simultaneously collaborating on a single project with your team.” In other words, if you’re looking to create an industrial strength production that’s a team effort, Adobe has you covered.
The tool also supports any video format. That’s not a typo. It supports any video format.
Adobe Premiere Pro is part of the Creative Cloud program. That means you’ll have to pay for it on a monthly basis.
Pricing starts at $20.99 per month. Keep in mind, though, that Adobe offers multiple packaging plans that include some of its other products.
23. Online Video Marketing Tools: Renderforest
Renderforest is yet another tool that enables you to create animated videos in the cloud.
Use it to create intro videos, public service announcements, explainer animations, mobile app promotions, and event invitations.
The service also offers a number of templates to help you get started right away and finish your production in a short period of time.
You can get started with Renderforest for free, but you’ll have to fork over $129 per month if you want to remove watermarks from your web quality videos.
Looking for a livestream tool? If so, then consider Wirecast.
You can get started using it for free, but there are two purchase options:
- Wirecast Studio – Limits you to two remote guests, supports encoding of HD and SD sources, unlimited capture, and streaming to social media sites. $695
- Wirecast Pro – Includes all the features of Wirecast Studio but limits you to seven remote guests and also supports replay, IP cameras, program feed output, web stream input, and 3D virtual sets. $995
“Our product is explanation.”
That’s the message you’ll see when you visit the Commoncraft website. The company offers a whole library of explainer videos that you can use for your own marketing efforts.
One nice perk of the service is that you get to evaluate the videos for free before you purchase anything.
Commoncraft also has a collection of more than 3,000 original visuals that you can include in your productions. They’re high-resolution images that will work well in almost any presentation-style video.
Pricing for Commoncraft starts at $49 per year. That’s a nice savings compared to some of the other services.
Wrapping it Up
So you need a great video editing tool? Take your pick.
Any of the ones above will set you up for success.