GaggleAMP isn’t just about virality, though. It’s really a tool that gives businesses the opportunity to increase their reach by empowering employees to act as brand ambassadors. It does that by streamlining the process of generating buzz on social media.
Here are a few reasons why all businesses should take advantage of GaggleAMP.
It’s a Brand-Booster
One of the best ways to promote your business online is with social media. Thanks to sites like Twitter and Facebook, you can advertise promotions, build brand-name awareness, and show the human side of your company to people in your target market.
There’s just one problem, though. You need to have followers on those social media channels. Otherwise, nobody will read your great marketing updates.
To effectively reach people online, you don’t just need a great message. You need a loud megaphone.
Fortunately, you can amplify (see what I did there?) your broadcasts by using a network that you already have available to you: your employees.
With GaggleAMP, employees become part of your “gaggle.” That’s a group of people who have an affinity for an organization.
Here’s how it works: when you have a message about your business that you’d like to promote on social media, you share it on your social media channels just as you normally do. Then, you use GaggleAMP to notify members in your gaggle that it’s their turn to share the message on social media. They can do that with just the click of a button. Better yet: they can choose to automatically share messages once you’ve requested them to do so.
In a nutshell, GaggleAMP increases your brand reach by making it easy for employees and stakeholders to share your social media messages. That’s what makes it so attractive.
Makes It Easy to Reciprocate
Unless you’re totally new to marketing and sales, you already know about the importance of reciprocity. That is, it’s a good idea to scratch somebody else’s back when they scratch yours.
GaggleAMP makes it easy to do that.
If you want to do something great for a business partner or somebody whose favor you’re currently trying to seek, you can use GaggleAMP to promote that person’s brand. Just follow the process that you would normally follow to promote one of your own marketing messages (see above), but instead of promoting your own business, you’re promoting someone else’s.
If all those shares are multiplied on social media, then the other person will be very happy that you helped amplify a message about his or her business. That could definitely score you some points down the road.
HubSpot Uses It
There are some companies out there that know a thing or two about digital marketing. HubSpot is one of them.
Also: HubSpot uses GaggleAMP.
If you watch the video from the link above, you’ll see two employees from HubSpot explaining why they both use the tool. There’s little doubt that the folks at GaggleAMP gave them some kind of a discount (maybe even a 100% discount) for making the video, but it doesn’t change the larger point: one of the most well-respected digital marketing organizations on the planet uses it.
There’s a reason for that. It’s because the people who work for HubSpot realize the value of using GaggleAMP to promote their company’s brand on social media.
If you’re looking for social proof, that’s pretty compelling.
Oh, by the way: other well-known brands use GaggleAMP, too. Among them: CNN, Intuit, Thomson Reuters, and Terradata.
It Teaches You to Act, Not React
All too often, marketers browse around social media looking for discussions that they can engage in. They do that because they’re looking for a way to build their brand in an online conversation that’s a natural fit for their business model.
That certainly works on some occasions. But isn’t it a better idea to start a conversation rather than participate in a conversation that’s already happening?
Why be the metal when you can be the magnet?
With GaggleAMP, you can initiate online discussions that promote your marketing message. That’s because you’ll already have an army of willing conversationalists who are already part of your gaggle. Just ask them to begin the process of starting a conversation, watch it take off online, and then reap the rewards when people in your target market join in.
It Enables You to Schedule Your Social Media Messages
You might already be a big fan of Buffer and/or HootSuite. Those are social media tools that allow you to schedule your marketing messages for a particular time rather than sending them all out at once.
You can do that with GaggleAMP, too.
Even better, though: GaggleAMP won’t just schedule your update, it will also notify the members of your gaggle that they should share it. So you not only have the benefits of scheduling, but you’ll also have the opportunity to crowdsource your distribution in a way that can make your message go viral.