Analytics are at the heart of Internet marketing. These metrics influence everything we do. From the keywords we go after to the social communities we engage in to the sites we advertise on, analytics tie everything together. Our entire Ignite Visibility team not only passes the GAIQ (Google Analytics IQ Test), but each member of the team also got an A on the test! This means they can now:
- Set up goals
- Set up ecommerce tracking
- Deliver multichannel funnel reports
- Configure cross-site tracking code
- Tell clients exactly what channels are the most profitable
We are very proud of Kari, Kelsey and Mitch for this great accomplishment. With this new skill set, they will be an even greater asset to clients.