Things change constantly in the world of social media. One important constant? YouTube. With over 2.7 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s…
Video Marketing Strategy: How to Use Video Content to Boost SEO
Video marketing is an essential means of connecting with audiences in your campaigns, and more businesses are realizing it. If you’re not using video marketing, you’re missing out on a great opportunity to expand your reach and build emotional connections with potential customers. Today, around 70% of marketers not using video currently intend to do…
YouTube Shorts: A Comprehensive Guide for Digital Marketers
Think you need to focus on long-form YouTube content? Think again! YouTube Shorts receive roughly 70 billion views – a day! These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel…
The Essential Guide to Image Optimization for SEO
SEO for images can help you further increase online visibility and rankings, ensuring audiences find you. In this blog, VP of SEO, Jen Cornwell, will talk more about image SEO and how you can optimize this content. What You’ll Learn What Is Image Optimization for SEO? What is Visual Search? The Importance of Optimizing Images…
2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes
Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand…
Why You Need Short-Form Video For Your Marketing Strategy
What You’ll Learn: What Short-Form Video Is The Different Short-Form Video Platforms That Exist Why is Short-Form Video So Popular? Why ALL Businesses Need Short-Form Video Strategy Short-Form Video Advertising How Do I Get Started with Short-Form Video? What is Short-Form Video? The specific definition of “short-form video” really depends on where you look. Most…
Top Video Marketing Trends for 2023 You Need to Know
If a picture’s worth a thousand words, how many is a video worth? A million? A billion? Well, we won’t attempt to quantify it—but let’s just say it’s a lot. So let’s cut to the chase: in 2023 if your business isn’t capitalizing on video marketing, it’s the digital equivalent of going dark. Why Video…
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
How to Create Winning Amazon Video Ads with Sponsored Brand Videos
With Amazon growing by the second, it’s harder than ever to attract attention to your product listing. To get noticed, you have to be resourceful and creative with your marketing. Enter the Sponsored Brand Video. What is a Sponsored Brand Video and how can it help your Amazon listing stand out? Let’s talk about it….
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…