If you’re looking for a new way to boost your brand online, consider the content-sharing site Medium. Many brands are looking at medium marketing for business and for good reason. A little background. Medium is a blog publishing platform developed by Evan Williams and Biz Stone, the co-founders of Twitter and Blogger. You can think…
How to Crush It With Your St. Patrick’s Day Marketing Strategy
Occasion-based marketing can give your conversion and response rates a healthy shot in the arm, but many businesses don’t take advantage of this kind of opportunity. Some probably feel that this kind of approach is too fluffy, or not just right for their product or service. It’s true that you should carefully analyze, research and…
Case Study: Automotive Client’s Viral Campaign Earns 20% Increase in Fans
BuyAutoParts.com is an auto parts ecommerce retailer based in San Diego, California. They specialize in automotive repair parts, automotive accessories, and performance parts.
19 Instagram Mistakes You Must Avoid (and One Strategy You Must Do)
I know that many business owners are still wondering why they should bother with platforms other than Facebook and Twitter, but not leveraging visual platforms like Instagram is a mistake for so many businesses. 28 percent of adults who are online use Instagram, and the platform is especially popular among young adults; 55 percent of…
Ignite Visibility is a Finalist for Social Media Examiner’s Top 10 Social Media Blogs Contest
We’ve admired Social Media Examiner for quite a while—in fact, we just named them as one of the best guest blogging sites for marketers. So when we heard that Social Media Examiner were having their seventh-annual Top 10 Social Media Blogs Contest, we were hoping to garner enough nominations to be considered. After receiving over…
New App Peach: What is the Marketing Potential for Peach?
If you’ve been on social media this past week you have probably heard about Peach. It’s a new social media network/messaging app that’s only available for iOS devices (at the moment). As usual tekkies and younger people have been drawn to Peach first, and it’s a fantastic opportunity for social media marketing—especially since almost no…
5 Booming Social Media Video Ad Sites You Shouldn’t Neglect
OK, the purpose of this post is to give you details on how and where you should be spending your money on social media video advertising. It is so cheap and effective. Some of these sites you have heard of before, but I’m willing to bet that most of you really have no idea how…
Live Streaming on Social Media, The Savvy Marketers Guide to Greatness
Until this year most social media was all about presenting a carefully edited portion of your life for semi-public consumption. Live streaming, on the other hand, is live, unedited, unpredictable raw footage, and no matter how well you plan it is more likely to appear more “true” and personal. This “insider” view provided by live…
Millennial Marketing, My Research, Tips & Facts for Success
There are currently about 80 million millennials in the United States with a combined purchasing power of $200 billion. If you’re offering products or services that are of interest to them, you’re going to lose market share and a competitive advantage unless you specifically target millennials in your marketing campaigns. Think about it, they are…
The Advanced Guide to Twitter Advertising
Do you want to become a Twitter advertising pro and get real value out of the marketing medium? In this Twitter Ads guide, I’ll go over some basics, campaign examples, and how to use the social channel in your current marketing strategy. In less than ten years Twitter has become a social media giant. Today, over 328…