New App Peach: What is the Marketing Potential for Peach?
If you’ve been on social media this past week you have probably heard about Peach. It’s a new social media network/messaging app that’s only available for iOS devices (at the moment). As usual tekkies and younger people have been drawn to Peach first, and it’s a fantastic opportunity for social media marketing—especially since almost no one in the business is using it yet.
Created by Vine creator Dom Hoffman, Peach has some built-in surprises for users that may well justify the huge wave of interest the app has fielded (in fact it has been crashing under the weight of that interest). Here’s how it works.
How Peach works
Peach skims some of the most popular features from Facebook, Instagram, Snapchat, Slack and Twitter for purposes of messaging and sharing. However, based on the fact that most of us are only close to around 100 people (even when we have thousands of “friends” or followers on social media), Peach focuses on the kinds of interactions that we use social media to engage in with those closer 100 people in our lives.
The end result is that it’s a very interesting way to keep in touch with your core circle of friends and family, for a start. You have more options than the dull Facebook “like” and you can post photos, gifs, text, links and more. Peach is geared for shorter shares like Twitter or Instagram, but you can easily tag people in your circle as you might on Facebook.
You can also let Peach guide how you share content; if you opt to do this Peach will make recommendations or ask you questions that you can respond to any way you like.
New App Peach: What is the Marketing Potential for Peach?
Peach and marketing
Right now, Peach’s APIs are not public; this means if you’re an app developer you can’t tell how to create something that works on the platform. This also means that if you’re a marketer looking to get into the Peach scene early it’s a little harder; you have to work blindly to work Peach into your existing strategy.
However, the marketing potential is fantastic in the Peach app, and here’s why. Peach makes its suggestions and asks its questions to users. If you were a brand on Peach you could potentially use an analytics tool to find out what’s trending, and then Peach could ask you a question based on the trends in the activity of your connections. You’d the have a great on point post ready to go.
When will they make the APIs available? It’s not certain right now, but I am betting it will happen soon if Peach keeps taking off.
Peach and magic words
Interestingly, Peach works as if it’s the marketer of the app world in that at its core are “magic words.” Like the keywords we use in the industry, Peach “magic words” help users create and find the type of content they’d like to share. If you feel like posting a funny gif, typing “gif” can help you find the right one on Giphy. If you’re feeling musical, Peach will “hear” what you’re listening to and find it in Apple Music or Spotify if you type in “song.”
This kind of central focus on keywords has the potential to make this app very easy to use from a marketing perspective. Check out the list of magic words on Peach right now here.
New App Peach: What is the Marketing Potential for Peach?
New App Peach: What is the Marketing Potential for Peach?
Conclusion
Peach is trendy, but don’t dismiss it for that reason. Any opportunity to get into a new social media platform before your competition is your chance to pull ahead and maintain your lead for an all new audience. My advice is to learn how to use Peach now.
This is really great! And I’m excited to start using it right away. By the time the others find out and join, I figure I’ll be ahead of the game and already well enough familiarized with the app and how best to utilize it.
The screen shots looks very attractive to me. Clear, clean, and really draws me in. I can see why a user interface like that would attract a lot of users to it, and I’m excited to get in on this toward the beginning.
I only wish that this was available for Android users as well, because I have a lot of faith in the amount of reach it’ll have and how many people it’ll allow us to connect to. For now I’ll watch and see what iOS users have to say about it.
I’m really intrigued by the magic words and how would be the best way to use them to my advantage. I don’t think I’ve seen a social media outlet quite like this one before – it’s definitely a unique idea. I don’t quite get the magic words, but I’m sure I’ll have to download the app myself to really figure it out.
With how well Vine caught on, I have no doubt in my mind that another app from Dom Hoffman will ultimately see the same success. So it makes perfect sense to really get on board with this now, because it’s definitely going to grow!
You had me at built-in surprises! I’m off to download this app as soon as possible. From what I’ve heard, it definitely has a lot to offer, so I’m pretty eager to see what else is available that I don’t yet know about. Really looking forward to checking this out!
I definitely agree with the suggestion to get yourself involved with this app before any of the competition really gets involved. Getting in early really has it’s advantages, particularly with a platform such as this one.
The marketing potential for this is very evident to me! It’s obvious that there are so many ways in which you could utilize this. I’d love to hear about some of the more specific ways that people are using this app to their benefit.
I’m so happy to hear that this app focuses on the types of smaller interactions we have with people. I never understood why people would want to have thousands of friends on social media anyway. I feel like if I’m one of 1000, I’m just simply not going to be seen and heard.
Hmm, this has me very interested. I hadn’t heard of this app before, but to me it seems to be the best of all social media platforms all rolled into one. Can’t wait to check it out myself and see for sure what it has to offer. Thanks for the heads up.
Still on the fence here. What marketing potential could there be? I just do not see it in a messaging app.