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Home / Blog / Case Study: Automotive Client’s Viral Campaign Earns 20% Increase in Fans

Case Study: Automotive Client’s Viral Campaign Earns 20% Increase in Fans

February 9, 2016 By Morgan Dixon

Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans
Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans

BuyAutoParts.com is an auto parts ecommerce retailer based in San Diego, California. They specialize in automotive repair parts, automotive accessories, and performance parts. 

The Challenge

The Client, BuyAutoParts.com, wanted to bring more exposure and expand their brand through Facebook by engaging their audience in an interactive way. Additionally, they wanted to grow their email database.

The Solution

Ignite Visibility created a trivia style viral campaign that promoted audience engagement and participation. Using a third party application, Ignite created a 10 week long quiz challenge that allowed individuals to answer 1 question a week. Each correct answer was an entry to the grand prize, allowing participants to have up to 10 entries in the grand prize drawing. One winner was chosen at the end of each week as well as one grand prize winner at the end. Winners were offered a monetary award from BuyAutoParts.com.

Facebook Page Tab
Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans
  • Quiz accessible through Facebook Tabs bar
  • Fangate- asks users to like page to participate

Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans

  • 1 multiple choice question a week for 10 weeks
  • Captures Name, Email, and Date of Birth

 

The Results

BuyAutoParts.com previously had 14,995 Likes on Facebook. Over the 10 week course of the quiz those Likes increased 20.7% to 18,105 as a result of the viral campaign and ads.

Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans
Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans

Buy Auto Parts Received

  • Captured 621 New Emails
  • 2,747 Page Visits
  • 1,177 Total Entries
  • 217 shares through the application’s share button
Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans
Case Study: BuyAutoParts.com Viral Campaign Earns 20% Increase in Fans
  • Increased audience engagement on boosted posts

Facebook Engagement

You can see the grand prize winner of the Gearhead Quiz Marathon here!

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About Morgan Dixon

Morgan Dixon is a Sr. Digital PR Strategist at Ignite Visibility. With over 7 years of Internet marketing experience and a degree in Public Relations, Morgan has worked with many major brands to set their social media, digital PR and overall digital marketing strategy.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

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