Multi-location businesses face unique challenges when marketing their brands and offerings on social media. While single-location or solely online businesses focus on a singular campaign to drive engagement and sales, multi-location companies need to cater to the needs of each market location. In this blog, Katelyn Baginski, our Social Media Manager, will look into multi-location…
Spotify Advertising 101: Everything You Need to Know to Get Started
In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
B2B Social Media Marketing Best Practices to Reach Target Audiences
Social media comes in as the third as the most effective type of content that B2B marketers use in their content marketing at 41%, proving its immense power in the B2B world. For B2B companies, social media isn’t just a platform; it’s a dynamic hub for building relationships, establishing thought leadership, generating leads, and ultimately driving…
What Does It Mean to Be Authentic? Social Media Authenticity
In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….
The Best Time for Instagram Posts: Find Out When to Engage
Finding the perfect time to post on Instagram can make or break your engagement levels. In addition to timing your posts just right, you need to post frequently with relevant content to maximize visibility, as Instagram still prioritizes recent and highly relevant content. As such, timing is more important than ever in 2025. In this…
How to Go Viral on TikTok: A Guide that Doesn’t Involve Dancing
If you’re wondering how to go viral on TikTok, some key steps exist to get your videos in front of massive audiences. Knowing the best ways to go viral on TikTok and what is considered “viral” on TikTok will help you get there. In this blog, Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, will…
A Complete Guide to Increasing YouTube Traffic
Things change constantly in the world of social media. One important constant? YouTube. With over 2.7 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s…
Boost Your SEO With Social Media Links on Your Google Business Profile
To help you get the most from your social media marketing efforts, it’s best to include social media links in the right places, from your website to your Google Business Profile. In this blog post Katya Shakarian, Social Media Manager at Ignite Visibility, will cover how to add social media links to a Google Business…
The Most Effective Ways to Promote Your Business on Instagram
Instagram is a powerful tool for businesses, but you must know how to promote a business on Instagram the right way to get the most out of the platform. Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, shares 16 proven strategies to help you effectively promote your business on Instagram. What We’ll Cover: Why You…
The Best Times to Post on Facebook to Get More Engagement
In this article, Ashley Nigro, Senior Social Media Strategist, will break down how to find the times that work best for both your brand and your audience to increase your engagement, your reach, and even your sales. What You’ll Learn: What is the Best Time to Post on Facebook? How to Find the Best Time…