One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard—and doesn’t hurt your overall SEO strategy. What SEO does for old content Optimizing older content, whether you…
The Best WordPress SEO Plugins for 2024: A Complete Guide
By 2021, WordPress hit a new milestone: It powered 39.5% of the world’s websites, according to Search Engine Journal. This is up from 35% just one year prior. With such a strong hold on the market (Drupal and Squarespace only power 1.5% of websites each), you are likely one of the businesses relying on WordPress…
Guide to Switching from HTTP to HTTPS for SEO
Updated 3/4/2021 A handful of years ago, Google announced a lightweight ranking signal within their Google Search algorithm. The HTTPS/SSL ranking signal is said to only impact an estimated two percent of global searches, but Google says they may strengthen the HTTPS signal overtime to allow webmasters an adequate amount of time to migrate their…
Google Local Search Results Update Causes Huge Changes in Ranking
Webmasters have noticed significant changes in local search results over the last several days. According to forums and reports, webmasters are seeing inaccuracies in local search results as the displayed current location when searching just isn‘t right. It’s speculated the issue is a result of a local search update that occurred shortly after the Google…
Are Directories Bad for SEO? A Fact Driven Answer
For decades, web directories have been used to help people find content online and, in turn, help improve search engine rankings. But after years of misuse and abuse, the vast majority of directories are now considered by many to be both problematic and worthless for SEO, and Google frowns upon most. So, should we abandon…
Guide to rel=”alternate” for Mobile Subdomain Optimization
As mobile usage continues to skyrocket and search engines increase their focus on mobile-friendly ranking, you’ve probably noticed that we’ve been working to bring you even more ways to ensure that your website is optimized for mobile devices. And while Google and many of us in the SEO world strongly encourage implementing responsive design where…
How to Evaluate Pages Indexed in Google for SEO
SEO professionals go about doing certain tasks in different ways. One of those, is evaluating how many pages you have in the Google index for SEO. In this post, we reveal real insight from Google on how to find how many pages your website has in the index. Site Operators in Search One of the…
Crawling and Indexing Location-Adaptive Pages for SEO
We’ve been seeing a lot of dramatic changes and updates to Google SEO lately, particularly with respect to location-based ranking and mobile results. And just recently, Google made another significant change by introducing improvements to Googlebot that enable crawling and indexing of location-adaptive pages for SEO. The update will come as particularly great news for…
Why Saying There’s No ROI with SEO Is a Huge Mistake
I was having a casual conversation the other day and someone said to me, “You know I just never see the ROI with SEO.” I didn’t say anything in that moment (although I answer this issue all the time), but the statement rolled around in my head for a while after that particular moment. In…
Ultimate Checklist When Switching Hosting For SEO
There are a number of reasons to switch your web hosting company: outgrowing your initial data package, not getting the up-time service you were promised, or wanting to save money with another provider. When you do decide to make the switch, it’s important to follow some critical steps to ensure the transition is smooth and…