Updated 1/27/2021 Google uses a sophisticated artificial intelligence system to help process search results. That system is called RankBrain. The existence of RankBrain is important to you as a digital marketer because, as the name implies, it affects how Google ranks pages. If you’re at all interested in reaching the top of the search engine…
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Your Weekly Recap of What Happened in SEO This Week: 4/8
A bug was spotted in the search console, Google updated the guidelines for quality raters, and you’ll get a warning if your site isn’t mobile-friendly. Here’s what happened this week in SEO. Google Search Console Now Sending Page Speed Update Notifications If you’re running an older version of Google PageSpeed on your site, the Google…
Your Recap of What Happened in SEO This Week: 4/1
This article is the first in a weekly series that will cover SEO news from just the past week. It’s designed to be your “executive summary” that will keep you up to date with all the latest and greatest SEO information. Here’s what’s new and noteworthy in SEO from this week. Google Shared Some Ranking…
9 of the Best SEO Hacks to Try Right Now (That All Websites Should be Doing)
SEO is a dynamic landscape and it changes fast. It’s never smart to sit on SEO problems; the faster you resolve them, the better your business does. Today I want to talk about some of the best SEO hacks and fixes you can implement right now to improve your rank. These are problems that you…
Content Marketing Services, Compelling Insight the Best Pros Know
Many business owners really don’t understand content marketing. I feel your pain in that I know it can be complex, and even confusing. However, there’s really no flex on this one: you need to understand content marketing—even if you think you don’t. Content marketing cuts through noise There is more noise and competition in almost…
26 Reasons Your Content Marketing is Hurting Your SEO
I recently wrote a piece on the A to Z of content marketing and SEO intersections. These two concepts are closely interlinked and have a special relationship that needs your attention if you want to grow your business. Content Marketing Institute informs us that only 6 percent of B2B marketers rate their content marketing efforts…
SEO Content Marketing from A to Z: A 26-Point Checklist to Drive Revenue
I’ve seen the idea that SEO and content marketing are at odds, or that one replaces the other, many times. Today I’d like to explain why SEO and content marketing intersect in many critical ways. I’m doing this because you can really only catapult your website to the top of the list if you understand…
Big List of SEO Penalty Recovery Tools
Few things can put a devastating dent in your traffic like a Google penalty. Any website owner dreads seeing the unnatural links message in webmaster tools: “Google has detected a pattern of artificial or unnatural links pointing to your site.” (Or from your site, of course, but it’s the “to your site” message that is…
SEO Pagination, Rel Next Rel Prev Base Link for Relative URLs
In search engine optimization, category optimization and pagination can get complicated. There are just a lot of options. You can rel canonical all your pagination to one main page, you can no index all the paginated pages and follow the links, you can do nothing and hope Google gets it right, you can create view…
How AMP Technology Will Improve SEO, UX and CRO
Do you know what AMP is? It is the latest thing for page speed and maybe even rankings. It’s a little technical, but if you are in tech, you need to understand it. Ready? Let’s go. AMP is a project designed to make web advertising more effective, to give more autonomy and better tools to…