What is a mini SEO case study? As the name implies, this is a simplified case study that focuses on a single part of your overall marketing efforts. Let’s look at the concept and how to create case studies in more detail. What We’ll Cover: The 5 parts of an effective SEO case study Measure…
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Is Baidu For You? (Everything You Need to Know About Baidu SEO)
Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it’s becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I’ll go over everything you need to know about this concept –…
How to Effectively Structure Your SEO Team Using This Foolproof Formula
Building an SEO team can be overwhelming. But I’ve got you covered. In this post, I’ll go over the key members of an SEO team, what they do, and how they can work together most effectively. What We’ll Cover: Why a small team is best The benefits of using agency The benefits of having someone…
What to Consider For Your 2020 Marketing Strategy
Believe it or not, 2020 is almost here. The date has long been used as a marker for making predictions about what’s next in marketing—be it digital, social, or even IRL. In this article, we’ll talk about what’s on the horizon for marketers and discuss what you should include in your 2020 marketing strategy. And…
Google Tag Manager & SEO: Everything You Need to Know
Want a better way to keep track of and hit your SEO goals? In this post, I’ll teach you how to track your SEO goals with Google Tag Manager. What We’ll Cover: Introduction to Google Tag Manager How It Works Setting up Google Analytics with user-defined variables SEO goals and built-in variables Tracking form submits…
The Right Way To Do SEO Website Analysis (And See Results)
“What happened to my website traffic? Why has my conversion rate dropped?” If you’re asking those kinds of questions, then it’s time to conduct an SEO website analysis. What We’ll Cover: Check for analytics problems Common issues Check for Google Search Console problems Check for algorithm updates Check for a penalty Check if your website…
Hiring an SEO Consultant? 12 Things to Look For and 50 Questions to Ask
SEO is complicated. Hiring someone to help shouldn’t be. In this article, I’m listing out the top questions and qualities you should look for when hiring an SEO consultant for your business. What You’ll Learn: 12 things to look for in an SEO consultant: 100% focus on KPIs Recommends projects that help hit goals quickly…
How to Use Ecommerce SEO to Increase Sales
Lots of digital marketers say there’s too much competition for ecommerce SEO these days. But that’s not true. There is plenty of ecommerce SEO strategy that you can follow to get your product detail pages to the top of the search results (if you want to be a part of the 23.6% of ecommerce orders…
How To Rank In No-Click Search Results On Google
Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here’s everything we know about no-click searches and how you can optimize for these zero-click results. What You’ll Learn: What no-click search results are (and why they matter to marketers) How…
How To Use Google’s Disavow Tool To Block Links Safely
If you don’t use a disavow file to block bad backlinks, your business could lose the good reputation you’ve built and your website could lose a lot of traffic. In this article, I’ll walk you through how to block link spam properly. It involves something called the disavow file. Watch the Video or Read the…