From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
Media Buys: Everything You Need to Know
Whenever you buy ad space, the process you go through is media buying. So, what are media buys, and what goes into an effective media buying strategy? Learn more about how media buys work and what this process entails to help you develop your next paid advertising campaign. In this blog, our VP of Paid…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? These ads are becoming increasingly popular among all types of businesses, with 92% of advertisers using at least one Google responsive search ad in their Google Ads campaigns. In…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…
The Best PPC Tools to Optimize Paid Media Strategies
Pay-per-click (PPC) advertising is one of the most integral components of any digital marketing campaign today, helping you maximize your reach among target audiences while supplementing search engine optimization (SEO) and other efforts. To get the best results from your campaigns, it helps to have the best PPC tools on your side to streamline every…
Benefits of Geofencing for Digital Marketing Strategies
If you want to connect with your target audiences based on their location, geofencing is one of the most effective strategies you can use. Using geofencing technology, you can send locally targeted ads, promotions, and other content to people where they’ll truly resonate. In this blog, Briana Miller, Ignite Visibility’s VP of Paid Media will…
Ad Refresh Guide: How to Get the Most from Paid Social Channels
When trying to engage audiences online, you need to do what you can to avoid ad fatigue. According to recent stats, people who see ads 6 to 10 times are 4.1% less likely to purchase a product, with that number increasing with additional instances. How can you ensure your ads stay fresh in people’s minds…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
Black Friday Advertising: How to Develop a Winning Campaign
When advertising on Black Friday and Cyber Monday, there are some key considerations to guide your efforts. The right approach to your Black Friday advertising strategy will help you succeed ahead of the holidays and rake in sales. In this blog, Ignite Visibility’s VP of Paid Media, Meghan Parsons, will guide you on how…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…