Cost-per-click, or CPC, refers to the cost associated with running digital ads based on the number of clicks those ads receive. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. But in order to understand that spend, and better yet, how much it will cost you…
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About Briana Miller
Benefits of Geofencing for Digital Marketing Strategies
If you want to connect with your target audiences based on their location, geofencing is one of the most effective strategies you can use. Using geofencing technology, you can send locally targeted ads, promotions, and other content to people where they’ll truly resonate. In this blog, Briana Miller, Ignite Visibility’s VP of Paid Media will…
What is gclid? Improve Your Tracking & Ad Optimization With This URL Parameter
Ever wondered how those clicks on your Google Ads turn into valuable website traffic? Well, a big part of the magic lies in a little something called gclid. In this blog, Briana Miller, Senior Paid Media Manager, will walk you through what gclid is, how you can implement it, and how to debug any issues….