In a sea of social media platforms, Reddit stands out as a network of tightly knit communities where you have to earn credibility. Every subreddit runs its own culture and rulebook, and brands that show up without understanding that tend to get called out, fast. Just because it takes a bit to earn your place,…
All You Need to Know for a Successful PPC Audit
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A PPC audit can help you determine how effective (or ineffective) your efforts are and identify opportunities to optimize your ad strategy. The key is to…
What Is Media Buying & Why Do You Need It for Your Ad Campaigns?
The media buying process involves purchasing ad space, to put it simply. While media buys are still an important part of any paid media campaign, this process is getting harder for a number of reasons. Fragmented channels, AI automation, privacy-safe targeting, CTV and OTT growth, retail media, social platforms, and measurement complexity are all making…
Best Landing Pages With Examples and Steps for Building Your Own
It’s not enough for a landing page to simply look good. The best landing pages are strategically built to guide users toward action, reduce friction, and maximize conversions. That means understanding not just design, but also messaging, user experience, trust signals, and conversion psychology. In this blog, Justin Kevalaitis, CRO Sr. Strategist, breaks down what…
Your Guide To Multi-Location PPC Strategies That Maximize Reach
How multi-location brands run paid search without wasting budget: geo-targeting each service area, using location exclusions so branches don’t bid against each other, value-based bidding on service calls and installs, and centralizing budget toward high-potential markets — directly applicable to HVAC networks.
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
Best Lead Nurturing Strategies to Boost Conversions
Everyone wants to feel special, right? The same goes for your customers! In today’s economy, more and more consumers are looking for a connection with the brands they buy from. In this blog, Chief Client Officer, Jeff Macgurn will break down why lead nurturing matters and how it could lead to some big results if…
Turning Viewers into Customers with Streaming Advertising
If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…