Creating the right identity for your Personal Brand is key for any company. Learn how to build a personal brand today by following these steps. What We’ll Cover: What personal branding is Why it’s important to establish a personal brand 8 steps to creating a personal brand Personal branding remains one of the best methods…
What is Customer Lifetime Value in Marketing?
What is customer lifetime value (CLV)? It’s what tells a company how much revenue they can expect from each customer over time. It takes total customer revenue and expected lifetime into consideration, and is a critical metric in your marketing mix. Watch a video on customer lifetime value and marketing or read more below. …
What is a Chatbot? The Complete Guide & Best Chatbots
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what one could do for you – don’t worry: I’ve got you covered. In this post, I’m breaking down the best examples by industry, and how they can benefit multiple types of businesses. What Are They? It…
7 Effective Demand Generation Strategies For Marketing
Are you familiar with demand generation? Whether you’re actively using it in your strategy or not, it’s an important part of finding – and keeping – the right customers. In this article, I’ll go over six effective strategies you should be using for online marketing. What We’ll Cover: What is a Demand Generation Strategy Strategies: Give…
Restaurant Marketing Done Right: A Complete Checklist
Does your restaurant need better marketing? I can help. In this article, I’ll take you through all the major areas your restaurant marketing plan should be addressing. What We’ll Cover: Building a great website Getting up to speed on local SEO Encouraging reviews And having a plan for bad ones Sponsoring local or charitable events…
How to Conduct a SWOT Analysis
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We’ll Cover: What a SWOT analysis is When…
What to Consider For Your 2020 Marketing Strategy
Believe it or not, 2020 is almost here. The date has long been used as a marker for making predictions about what’s next in marketing—be it digital, social, or even IRL. In this article, we’ll talk about what’s on the horizon for marketers and discuss what you should include in your 2020 marketing strategy. And…
Hiring an SEO Consultant? 12 Things to Look For and 50 Questions to Ask
SEO is complicated. Hiring someone to help shouldn’t be. In this article, I’m listing out the top questions and qualities you should look for when hiring an SEO consultant for your business. What You’ll Learn: 12 things to look for in an SEO consultant: 100% focus on KPIs Recommends projects that help hit goals quickly…
A Step-by-Step Guide to Building an Email Marketing Strategy in 9 Easy Steps
Think email marketing’s outdated? Think again! Despite the evolution of digital assistants, video and chatbots, old reliable email marketing remains an essential tool for businesses, with a better ROI than almost any other marketing channel. But to get there, you need an effective email marketing strategy. Here’s how to build one in nine easy steps. …
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read…