Looking for ways to discover trending SEO keywords and topics in your industry? Google Trends can be one of the most effective tools to help you get ahead. In this blog, our VP of Product and Marketing, Danny Conlon, will explain how Google Trends works and cover practical tips on using this tool in your…
How Audience Personas Enhance Demographic Targeting & Inbound Efforts
Marketers often leverage demographic insights to create detailed audience personas. By understanding specific audience segments and their preferences, audience persona-based marketing can ensure ads and content align with audience expectations. In this article, Franchise Content Manager, Khanyi Moshia, discusses audience-based marketing. Learn how to craft buyer personas and then design data-driven digital marketing strategies. What…
How Our Fitness Marketing Agency Can Help Your Gym
It’s no secret that the past few years have seen a serious upswing in the fitness industry. Today, the fitness and club industry is worth more than $30 billion in the U.S. alone, with the global market reaching $244 billion in 2024. Specifically, the boutique fitness market is worth $51.6 billion with a 7.6% annual…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
In-House Marketing vs Agency: Which One is Better?
Feeling overwhelmed by the in-house marketing vs agency marketing debate? We hear you! Let’s sort through the pros and cons of both in-house teams and agencies to help you find the perfect marketing partner who’ll fuel your brand’s long-term success. What You’ll Learn: Should You Hire An In-House Marketing Agency? Should You Hire a Digital…
Voice Search SEO: 7 Strategies to Boost Your Rankings
Did you know that 50% of Americans use voice search every day? With digital assistants and smart speakers, those looking for products, services, and solutions need only ask a question. That’s why voice search optimization should be part of your SEO strategy. In this blog, our Senior Digital Marketing Strategist, Monique De Leon will walk…
Travel Marketing: 25 Strategies for Any Travel Marketing Agency
Travel marketing is essential in the tourism industry, offering travel agencies a competitive edge. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels. A travel marketing agency can effectively showcase your services and destinations, enhancing direct connections with audiences. Learn how to leverage travel marketing strategies in this guide to…
The 5 Sales Funnel Stages (Helpful Tools & Tactics)
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
How to Find Your Customer Pain Points
Are you interested in learning how to find your customer’s pain points so you can better understand them? In this article, I’ll walk you through how to find and use your customers’ pain points to help them (and your bottom line). What You’ll Learn What Is A Pain Point In Marketing? The First Step To…