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Home / Blog / Facebook Updates Priorities and New Analytics Reporting

Facebook Updates Priorities and New Analytics Reporting

February 2, 2018 By John E Lincoln

This week: Facebook prioritizes local news, Twitter opens up the Alexandrian Library of all tweets, and it looks like Google Home is gaining market share on Amazon Echo.

Here’s what happened this week in digital marketing.

Facebook Updates Priorities and New Analytics Reporting

Facebook Will Prioritize Local News in Algorithm

Facebook recently made news with a statement that it will de-emphasize news in its upcoming algorithm change. However, the newsfeed will prioritize local news.

The change will start in the U.S. first and then expand to other countries later this year.

“We identify local publishers as those whose links are clicked on by readers in a tight geographic area. If a story is from a publisher in your area, and you either follow the publisher’s Page or your friend shares a story from that outlet, it might show up higher in News Feed,” Facebook said in a statement.

Also, Facebook is testing a section wholly devoted to local news and events.

Twitter Gives Developer Access to All Tweets

If you’re a developer, you’ll be happy to learn that you can now access every tweet that has ever been published.

In the past, you could only access up to 30 days of tweets via the premium API. Now, you can grab tweets all the way to back to the very first one, published by Jack Dorsey himself in 2006.

Also, the new endpoint will let you retrieve more tweets per request than the standard API.

The new full-search archive isn’t free, though. It’s a subscription service that starts at $99/month.

You do, however, have the option to “try before you buy.” Twitter will let you have access to a sandbox environment where you’ll get up to 50 requests per month.

Google Analytics Rolls out “Audiences” Report

There’s a new report in Google Analytics that offers insight into your custom audiences.

If you aren’t familiar with custom audiences, they’re groups of people who meet a predefined condition. They can consist of new visitors, past buyers, returning visitors, and so on.

The new “Audiences” report will display three important metrics:

  • Acquisition – the number of users an audience is sending to your site
  • Behavior – how the audience engages with the site, including important stats such as bounce rate, pages per session, and time on site
  • Conversions – how well the audience is helping you meet your goals

Unsurprisingly, the new “Audiences” report is found under the “Audience” menu in Google Analytics.

As of now, though, it doesn’t appear that the new feature has rolled out to all users. If you don’t see it today, it should be there eventually.

You Can Now Schedule Instagram Posts

Finally: Instagram is making it easy for you to schedule posts.

You’ll have to find a tool that uses the Instagram Graph API, though. Hootsuite is one such tool.

In fact, Hootsuite says that scheduling Instagram posts is the number one request that the company receives from its user community. Those people have been heard.

As of now, it looks like Instagram expects scheduling to be used by business and enterprise clients. That could change in the future, though.

Google Home Appears to Be Gaining Ground on Amazon Echo

According to data collected by Consumer Intelligence Research Partners (CIRP), Google Home is taking a nice bite out of the Amazon Echo market share.

CIRP claims that Google Home accounted for 40% of the smart speakers sold during the holiday season.

Amazon still dominates the market, though, with 31 million installed units in the US. That’s a 69% share.

By way of comparison, Google Home devices account for 14 million installed units in the US for a 31% market share.

Based on the holiday sales performance, that could change soon. In Google’s favor.

Google: You Can Target and Rank for 2 Keywords on 1 Page

The conventional wisdom is that you should only rank for a single keyword per page. But Google says you can rank for two keywords on one page.

That’s according to Google’s Aaseesh Marina.

In a webmaster help thread, he was asked about optimizing a page for two keywords. He replied: “If the content on the page is relevant for both the keywords, then I don’t see an issue. Make sure the content is providing useful information to user queries around those keywords.”

It’s probably best if those two keywords are related, though.

Google: Our Algorithm Doesn’t Look at Reading Level

You might be under the impression that Google’s algorithm checks the Flesch-Kincaid readability level of a website and uses that metric as a ranking signal. According to John Mueller, that’s not the case.

During a Google hangout this past week, Mueller was asked about that very subject. He replied as follows:

So from from an SEO point of view, it’s probably not something that you need to focus on, in the sense that, as far as I know, we don’t have kind of these basic algorithms that just count words and try to figure out what the reading level is based on these existing algorithms.

He did, however, go on to say that it’s important to figure out what’s best for your audience. In other words, if your visitors can’t comprehend what you’re writing because it’s at too high of a level, then you’re not providing a whole lot of value.

As with so many other things related to SEO these days, it all comes down to user experience.

Twitter Is Adding “Sponsored Moments”

You can now sponsor a Twitter Moment.

If you’re unfamiliar with Twitter Moments, they’re highlighted tweets designed to showcase the best of what’s happening on Twitter.

Now, you can include your own tweet in Twitter Moments as an advertisement.

Here’s what Twitter had to say about the new feature:

Sponsored Moments include interstitial Tweets from the brand as well as a branded cover. Similar to other In-Stream Sponsorships, advertisers can promote the Moment to their specific target audience, expanding reach beyond the content partner’s existing followers.

As you can see, you need to associate your brand with a publisher to qualify.

According to Twitter, part of the goal of the program is to ensure “that brands and publishers are paired up on a 1:1 basis.” In other words, it’s designed for a “moment” when there’s a direct correlation between partner content and your advertisement.

You can target target a Sponsored Tweet to a specific audience as well.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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