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Home / Archives for Industry News

Local Search Marketing Industry Study (2020)

November 20, 2019 by John Lincoln

We asked 500+ local searchers what they look for online. Here’s what we found out.  In this industry study, Ignite Visibility surveyed over 500 internet users to gain insight into how they’re searching for local business, and what factors have the biggest impact on their decision to visit a local store.   Key Takeaways: Only 6%…

Google BERT Update, Full Report On Changes To SEO

October 26, 2019 by John Lincoln

Google BERT update and SEO. Google released what may be the biggest change to its search results in years, the Google BERT update. Here’s what we know so far and BERT.  What We’ll Cover Around BERT Update: What Google’s BERT is How BERT affects RankBrain and natural language processing Examples of BERT search results How…

Analysis Of Google September 2019 Algorithm Update (What Changed?)

October 4, 2019 by John Lincoln

Notice anything different about your search rankings? You have Google to thank for that following the Google September 2019 algorithm update. The search giant recently announced the roll-out of yet another broad core algorithm update, and as usual, details are few and far between.  Here’s what we know so far. Blog last updated 10-4-19. Most…

The 2019 Ignite 100: The Results Are In!

September 4, 2019 by John Lincoln

This year, Ignite Visibility set out to find the top digital marketing software on the market.  To do so, we scoured the market and called on the public to submit their favorites for consideration. The goal was to curate a list of the very best tools the digital marketing world has to offer right now,…

The Ignite 100: A Search For The Best Marketing Software

June 18, 2019 by John Lincoln

Ignite Visibility Launches First Annual Ignite 100, A Global Search For The Best Marketing Software and Tools For the first time ever, Ignite Visibility, a top digital marketing agency, will be awarding the top marketing technology tools globally in the premier Ignite 100 awards. Every year, Ignite Visibility selects the best marketing software to offer…

Google’s June 2019 Core Algorithm Update (Facts and How to Prepare)

June 3, 2019 by John Lincoln

Google recently announced its latest algorithm update – and it’s a big one.  Categorized as broad core, the search giant has coined this the June 2019 Core Update. Here’s what we know so far, and what you can do to prepare. What You’ll Learn: What we know about the Google June 2019 Core Update so…

(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy

January 22, 2019 by John Lincoln

Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…

Google AdLingo: What Does It Mean For Marketers?

October 31, 2018 by John Lincoln

Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…

What to Expect From Google AI: Neural Matching, Google Discover, and More

October 18, 2018 by John Lincoln

Google just turned 20, and it celebrated with a slew of new announcements.  All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI.  Google AI: Neural Matching Google recently announced they’ve started using a…

The Future of Voice Assistants in Travel and Hospitality: What to Expect

September 24, 2018 by John Lincoln

Wondering how voice search may affect the travel industry? You’re not alone. The introduction and ensuing popularity of digital assistants has brought with it a change in the way we search and market businesses. In this article, I’ll explain the changing role voice search plays in the hospitality industry, and how you can prepare for…

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