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Home / Industry News / Google Rolls Out Changes to GMB Performance Reports

Google Rolls Out Changes to GMB Performance Reports

October 6, 2020 By John E Lincoln

Google My Business (GMB) will soon roll out changes to its performance reports. It’s some digital gold that will help you with Local SEO.

In this article, I’ll cover the new GMB features and how you can use them.

Google Rolls out Changes to GMB Performance Reports

Better Insights

For starters, the updated GMB reporting gives you more insights into interactions. That will tell you how often people reached out to you after visiting your GMB profile.

But that’s what you can see right now. Look for more goodies in the coming months.

For example, you’ll soon see detailed reports about how many people saw your business profile in search results.

Additionally, the performance reports will also show data from Google Maps. Google hasn’t yet used Maps data in its GMB reporting.

Local Business Benefit

The new analytics give you a big win if you’re a local marketer.

Why? Because sometimes your GMB page can get you more customers than your website.

In fact, it’s safe to say that it’s frequently the case that your business profile will land more leads than your homepage.

So you want data and details on how well your GMB profile performs in search. The new features make it easier for you to get those insights.

Also, Google will make its search data available for up to six months. That will give you enough data to see how well your site improved over a custom time frame.

You can also use the reports to compare data.

The interaction metrics get updated daily. However, other metrics get updated monthly.

In other words, you won’t see a daily update like you do with Search Console for most of the analytics. Instead, you’ll need to look at the big picture over time.

Reviewing Your Report

If you’d like to review your reports, it’s easy to do so.

Just sign in to Google and search for your business. Click on View Profile to manage your profile.

Then, select Promote and Performance.

Now you have the option to select a date range for your report. Go ahead and pick that range. Then click Apply.

Voila! There’s your report.

Video Length Restriction

Google rolled out another change to GMB. And it’s one you might not like.

The maximum video size you can upload now stands at 75 Mb instead of 100 Mb.

Google confirmed the change to Joy Hawkins, who tweeted:

If you're having issues uploading videos to Google My Business, it could be because they just changed the video maximum file limit from 100MB to 75 MB. https://t.co/S5VL7QTRE5

— Joy Hawkins (@JoyanneHawkins) October 4, 2020

Why did Google make the change? The company didn’t provide an answer.

No point in over-thinking it, though. Google probably just wants to save hard drive space.

Some users recently reported problems uploading images. But Google hasn’t reported any changes about image uploads.

Wrapping It Up

It’s a mixed bag of good and bad news if you’re a local marketer. However, the good news here far outweighs the bad.

The enhanced insights on GMB reporting will help you fine-tune your Local SEO. That translates to more opportunities to land customers.

And some of those customers could hang around for life.

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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