Amazon said it’s holiday shopping season has been the biggest in the company’s history.
In a blog post published this morning, the e-commerce giant said that consumers started shopping early for gifts this year.
Maybe that’s why Amazon pushed back it’s Prime Day from July to October. This year’s Prime Day marked the start of Amazon’s holiday shopping season.
But there’s little doubt that Amazon raked in piles of cash on Black Friday and Cyber Monday as well. The company has yet to disclose those sales figures.
However, Amazon did share a little bit about how its partners are doing.
Billions in the Bank
Independent businesses that sell on Amazon exceeded $4.8 billion in revenue from Black Friday through Cyber Monday. That’s an increase of 60% from the same period a year ago.
Even more good news: the company said that 71,000 small-to-medium sized businesses saw sales above $100,000 during the holiday weekend.
Amazon has often been criticized for promoting its own products above those of its sales partners. That’s probably why the company is touting the success of independent e-tailers who choose to sell on its platform.
“Thank you to our customers, employees, and selling partners around the world for making this our biggest holiday season to date, and for everything you’re doing to support our communities and each other now and throughout the year,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.
So what are people buying on Amazon this holiday season? Quite a variety of products, it seems.
Amazon went out of its way to say that the Echo Dot is a popular item. Of course, that’s an Amazon product so take the report with a little bit of salt.
The e-commerce giant also pointed to the Revlon One-Step Hair Dryer and Barack Obama’s new book as hot products.
Further, the company says that self-care, “nesting at home,” and “cozy comfort” were among the most popular searches on its website.
“In a holiday season unlike any other, it’s clear that customers still want great deals on gifts for their loved ones or a little something extra for themselves, and we’re glad to help deliver smiles throughout the season,” Wilke said.
And Not Just Amazon
Amazon isn’t the only e-tailer benefiting from online shopping in 2020. Other businesses are seeing nice sales figures as well.
Adobe Analytics says that overall online spending on Black Friday climbed 22% this year, reaching a record $9 billion.
Cyber Monday is expected to post record sales as well. Those numbers should be out later today.
However, not everybody is celebrating. Brick-and-mortar shops are taking a beating in light of the COVID-19 pandemic.
Social distancing guidelines have forced many consumers to do their holiday shopping with a laptop this year. There’s not quite as much of that “city sidewalks, busy sidewalks” thing going on these days.
Also, some folks are just too scared to go out. That’s especially true for people who are in the “high risk” category.
Add all that up and it amounts to a big subtraction for mom-and-pop stores as well as shopping malls.
According to data from Sensomatic Solutions, foot traffic to stores on Black Friday dropped a whopping 52% as compared to last year.
While that’s going on, Amazon is beefing up its warehouse staff to ensure that supply meets demand.
Wrapping It Up
Amazon’s sales are poised to explode between Thanksgiving and Christmas. That’s no doubt partially due to the pandemic.
But the pandemic can’t take all the credit. Well before COVID-19 dominated the news cycle, Amazon invested heavily in creating a platform that makes it easy for people to shop online.
Other marketers should take note.