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Home / Archives for Google

Dynamic Rendering: Is it Good for SEO?

February 14, 2020 by John Lincoln

Not all search engines and bots visiting your website know what to do with Javascript. Here’s everything you need to about Google dynamic rendering and why you should implement it. What We’ll Cover What is Google dynamic rendering? What Javascripts dynamic rendering? How does this help marketers? How to get started Mobile and speed considerations…

Google Chrome’s SameSite Update: What it Means For SEO and Marketers

February 6, 2020 by John Lincoln

What is Google Chrome’s SameSite update, and will it affect marketers? Read on to find out how you can prepare for Google’s new privacy protocol.  What You’ll Learn: What SameSite is Why Google is implementing the update What changes you can expect to see A breakdown of the different SameSite settings The changes that cross-site…

What is Google Publisher Center? A Guide To Getting Started

January 22, 2020 by John Lincoln

Want your content featured in Google News? First, you have to get Google’s seal of approval. The way to do that is through Google Publisher Center.  In this article, I’ll explain the in’s and out’s of Google Publisher Center and how to use it.  You’ll Learn: What Google Publisher Center is How to set up…

The Difference Between Google’s Search Network and Display Network

January 9, 2020 by John Lincoln

Running ads on Google is one of the staples of modern marketing, and offers multiple ways to reach your audience through the Display and Search networks But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between Google Search Network and Google Display…

25 Best SEO News Sites & Blogs to Bookmark Now

January 7, 2020 by John Lincoln

If you want to be great at search engine optimization you need to constantly be reading the latest news. In this post, we showcase 25 SEO news sites and blogs you need to read. 1. SEOBook This website offers tools, strategies and has an excellent blog. https://www.seobook.com/ 2. The Moz Blog  This is one of…

Why Speakable for Voice Search May be the Future of Marketing

January 6, 2020 by John Lincoln

Updated 4/15/2021 As technology continues to accelerate, voice search is transforming the way in which users conduct searches online. Google is already making strides in this area, giving marketers a new markup tool to play with— speakable for voice search. In this article, we’ll break down what this speakable does, who it’s for, and why…

How to Optimize For Google Discover in 2020

December 11, 2019 by John Lincoln

Google Discover may be one of the search giant’s newer features, but it relies on many of the time-tested optimization methods marketers have been using for years.  Read on to find out what they are.  What We’ll Cover: Optimizing for Google Discover: Create a Google My Business account Use semantics to organize your content Create…

How to Claim (And Use) Your Google Action in The Google Assistant Directory

November 18, 2019 by John Lincoln

Wondering how to claim your Google Action and use it to build your brand? You’re in the right place. In this article, I’ll walk you through how to claim your Action in the Google Directory, as well as give you some pointers on building and promoting the perfect Action for your brand.  What We’ll Cover:…

November 2019 Google Update Confirmed

November 13, 2019 by John Lincoln

Google’s done it again.  The search giant has rolled out yet another algorithm update, and marketers around the web are feeling its impact.  Here’s what we know so far.  Update: November 2019 Confirmed as Local Update The latest in the November 2019 saga is that it’s officially been confirmed as a Google Local Update. This…

What Is Dwell Time and Why It’s Crucial for SEO in 2024

October 31, 2019 by John Lincoln

Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We’ll Cover: What is it? How it differes from bounce rate and time on page…

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